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SOCIAL MEDIA MARKETING
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Jan 15, 2023
More Creating, Less Consuming More Creating, Less ConsumingLet me describe a scene to you, and I’m calling myself out on this one. It’s 5 a.m. My feet are propped up on the couch, where I’m drinking my (first cup of) coffee and scrolling through my phone. I read the news [...]
Read moreOct 10, 2022
Get Social Media Working for You Again in 7 Steps Please click here to listen to the podcast. Have you tried posting to your social media accounts or dancing to the latest TikTok craze and it didn’t lead to more sales? It’s true that social media is a [...]
Read moreAug 7, 2022
Why Should They Care? Why Should They Care? “Serving all your (fill in the blank) needs” This is not an effective marketing message and I wish it would frankly just go away. When you are initially trying to attract a potential customer, it is important to tell them [...]
Read moreJun 21, 2022
7 WAYS YOUR BUSINESS WILL THRIVE IN THIS ECONOMY Every time you swipe your card, you feel the pinch of inflation. Everything costs more, including doing business. It can be scary, downright terrifying running a business with economic hardships looming and consumers obsessing over inflation. It is tempting [...]
Read moreJun 6, 2022
Slow Down & Make More Money When I started my marketing firm, I was coming off a rollercoaster corporate-type position where I was running on high gear 24/7. Much of my days were spent fighting proverbial fires, managing employee drama all while serving customer needs. I didn’t have [...]
Read moreMar 8, 2022
Is Your Advertising Even Working?How do you know whether all that marketing and advertising you’ve done is working?Use these strategies. Many businesses don’t really know if their advertising is working and become pessimistic about doing more. They’ve been burned. I get it. They are hesitant because they don’t [...]
Read moreJan 23, 2022
Don’t Spend a Dime on Advertising… Please…don’t spend money on any marketing or advertising until you do this one thing. Marketing. Many business owners are overwhelmed by the thousands of tactics out there to promote our businesses. Social media, website, email, print, TV, and the list goes on. Still other [...]
Read moreDec 9, 2021
Top 6 Marketing Tactics to Adopt in 2022 By Dr. Jan Southern, J. DelSUR Marketing Group Have you noticed how quickly technology is moving these days? It seems like last week I was using a Blackberry device and browsing a bookstore when I needed to learn how to do something. [...]
Read moreSep 22, 2021
Why hire a marketing professional? A marketing consultant is a highly skilled business professional who can improve a company’s brand, position and ultimately their success. Marketing consultants have varying specialties and areas of expertise, including social media strategy, content creation and optimizing your advertising budget. A marketing consultant will save [...]
Read moreSep 20, 2021
Fall has always been my favorite time of year. I remember growing up in Cincinnati and have the fondest memories of falling into piles of leaves after hours of raking, performing at halftime at high school football games and drinking hot chocolate from a styrofoam cup in the bleachers. Fall [...]
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