Jackson Marketing, Motorsports & Events
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Jackson Marketing, Motorsports & Events
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SOCIAL MEDIA MARKETING
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Jan 16, 2023
Becoming a Great Speaker
When you think of a great speaker, who is at the top of your list? Often, you hear names like: Steve Jobs Martin Luther King Jr. John F. Kennedy Winston Churchill Oprah Winfrey Ronald Reagan John Maxwell Chances are the person at the top of your list is a great speaker for a variety of […]
Read moreJan 9, 2023
Risk vs. Reward
Picture yourself giving an interview to the Wall Street Journal, speaking with trade media at your next trade show or chatting with prospective applicants at a hiring event. What emotions did you just feel? Did you get a little (or maybe extremely) nervous? Perhaps you were anxious or in some cases even scared? Everyone has […]
Read moreJan 3, 2023
Own Up to Your Story
Wouldn’t it be nice if we could just tell people what to think about us? We’d never have to go through the process of proving we’re trustworthy or smart or capable. People would just automatically think we were because we told them so. We know we can’t get away this. Nobody can. But do you […]
Read moreDec 21, 2022
Lessons in Strategy from Pecans, Lamb Chops, CNN, and Albert Einstein
At Jackson, we help client executives, marketing professionals, sales teams, and communication managers confront the daily challenges of their respective businesses. Over the years, we’ve seen plenty of complex problems—positioning, pricing, vision, messaging—and we’ve helped find solutions for these challenges. What we’ve realized along the way is that sometimes the solution is not as complex […]
Read moreDec 8, 2022
Our Favorite Holiday Ad Campaigns
‘Tis the season for cars with big red bows appearing in the driveways of beloved family members across America. Or, at least that’s the trope many automotive manufacturer ads might have you believe this time of year. (Aw, who’re we kidding. We’re gearheads. You can send us a car with a bow on it, we […]
Read moreNov 16, 2022
Packing Your Fears
I spend a lot of time outdoors but sadly, it’s been 20+ years since I’ve been camping. However, last month I got the opportunity to go on a camping trip—in Wyoming! When a new friend extended the invitation for this camping trip, I immediately looked forward to everything that I remembered camping offers. But since […]
Read moreOct 28, 2022
Stop, Collaborate and Listen
We apologize for the Vanilla Ice reference. It was too good to pass up. Moving on. Group projects. Teamwork. Collaboration. Sharing the workload sounds nice, doesn’t it? But what happens when a member of your team goes MIA and you’re left holding the bag? Or, when the group can’t agree on the little things, let […]
Read moreOct 10, 2022
Jackson Delivers Stunning Sustainability Win at Petit Le Mans
GREENVILLE, S.C. (October 6, 2022) — One of the most significant performances at the big International Motor Sports Association (IMSA) WeatherTech Championship last week at Michelin Raceway Road Atlanta took place in the paddock rather than on the 2.54-mile track in the 10-hour race. Jackson Motorsports Marketing, the exclusive MICHELIN® race tire distributor for IMSA, […]
Read moreSep 22, 2022
Kick-Starting Creativity
Let’s set the scene. It’s Monday morning. You’ve done the chitchatting with coworkers over coffee and you’re heading into your first meeting of the day. Everyone logs on. Pleasantries are exchanged. Someone inevitably forgets they’re on mute. A quick project overview is shared, initial ideas are thrown around and brainstorming is in full swing. Then, […]
Read moreSep 7, 2022
Game-Changing Brands on Social Media: YouTube
All good things must come to an end. Kind of like this blog series. Last up in the game-changing brands on social media series is the great, wide world of YouTube. It can be tricky to know what to look for on this platform when it comes to what works and what doesn’t. Case in […]
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