Jan 4, 2023
What Are Digital PR Trends and Why Are They So Valuable?
Trendspotting – something that you might associate with leading fashionistas and interior designers, but where do PRs get their digital trend insights and why is it so important to spot a trend before it’s too late? Here at JBH, we’re dedicated to staying ahead of the game. We’re always on the hunt for the latest […] The post What Are Digital PR Trends and Why Are They So Valuable? appeared first on JBH.
Read moreDec 23, 2022
What is product pitching and why is it so valuable for brands?
Product placement – a traditional PR technique that’s been adopted for digital PR purposes, but how can you make sure that your product pitching is as effective as possible? Here at JBH, we’re consumer PR experts, and that means we’re always looking for the best opportunities for the brands we work with. Whether we’re sending […] The post What is product pitching and why is it so valuable for brands? appeared first on JBH.
Read moreJun 21, 2022
Trending Digital PR Campaign Formats (and how to get more out of them)
If you work in digital PR, then it’s likely that you spend a lot of time looking at campaigns and dissecting how they were put together (hands up if you head straight to the methodology section for every campaign you click on…) From the ubiquitous ‘dream job’ campaign to market research surveys, there is such […] The post Trending Digital PR Campaign Formats (and how to get more out of them) appeared first on JBH.
Read moreMay 16, 2022
Link Reclamation: How to convert brand mentions into links
I think all of us in the digital PR industry experienced the pain of an unlinked brand mention on countless occasions. Yes, your client has been mentioned, and yes, the content was credited back to your client — but sadly, your precious, juicy link is nowhere to be found. Thankfully, there’s a simple solution to […] The post Link Reclamation: How to convert brand mentions into links appeared first on JBH.
Read moreMay 9, 2022
The Do’s and Don’ts of Pitching to US Journalists
No matter the tightness of your data or the uniqueness of your angle, if you haven’t finessed your digital PR outreach strategy, you may as well be screaming into the void. And across the Atlantic, US digital PR can be a whole different ballgame. So, what’s the best method for creating an outreach email that […] The post The Do’s and Don’ts of Pitching to US Journalists appeared first on JBH.
Read moreMar 3, 2022
My experience moving from traditional PR to digital PR, and why it doesn’t have to be scary
There’s a lot to be said about the differences between digital and traditional PR, but what if you’re thinking of making the switch to digital after a long stint at the other end? The truth is, there isn’t a whole lot to worry about. When I finished university, I fell in love with PR after […] The post My experience moving from traditional PR to digital PR, and why it doesn’t have to be scary appeared first on JBH.
Read moreJan 25, 2022
200 Free Data Sources for Content and Digital PR Campaigns
Behind every great data-led digital PR campaign is a set of impenetrable stats. But where do we find the FREE public data sources that bring our award-winning campaigns to life? Data… it can be a dirty word — primarily because many people believe that collecting big data is really tricky. However, the JBH team has […] The post 200 Free Data Sources for Content and Digital PR Campaigns appeared first on JBH.
Read moreJan 13, 2022
How important will data be in digital PR in 2022?
‘Data’ — say this word to a creative person, and they’ll probably run straight for the hills. But when it comes to digital PR campaigns, some of the most creative concepts start with data. Equally, if you can’t find the correct data to backup your campaign idea, back to the drawing board you go. As […] The post How important will data be in digital PR in 2022? appeared first on JBH.
Read moreDec 17, 2021
Ranked: the best New Year’s Eve movies to ring in 2022
New Year’s Eve is one of the biggest global celebrations — a chance for people all around the world to shake off the past year and usher in a new beginning. Equally, it’s a night defined by drama — whether that’s romantic entanglements, realisations, or revelations — understandably making it a plot point utilised by […] The post Ranked: the best New Year’s Eve movies to ring in 2022 appeared first on JBH.
Read moreDec 15, 2021
Digital PR vs. Traditional PR — old school, old friends, or old news?
Digital PR vs. traditional PR: both are highly effective ways to access your audience and boost your brand throughout the media landscape — but for the layperson, it can often be difficult to distinguish between the two. As a digital PR agency that started out as a balancing-every-single-PR-plate agency, we thought we’d break it down […] The post Digital PR vs. Traditional PR — old school, old friends, or old news? appeared first on JBH.
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