How To Use LinkedIn Polls Strategically

Interview with Judi Hays on Square Stories Podcast

🍁 🍂 I love October. Aside from it being my birthday month, I get invigorated from the change of season crispness in the air, and the beautiful jewel tone colors all around. This year is especially exciting as I have a book about to be published. More on that to come soon! 🎧 Recently I […]

The Top LinkedIn Engagement Traps And How To Avoid Them

LinkedIn has long been a powerful tool for business owners to grow sales and connections. As the world has gone virtual, networking online is now more important than ever. LinkedIn started off as a way to share your resume online and find jobs. It still is an effective recruiting tool, but it has grown to […]

How to Create An Effective Value Proposition for Your Professional Services Firm

Firms who carve out UNIQUE positioning in the marketplace tend to grow faster, easier, and more profitably than their non-differentiated competitors. Professional services firms that want to attract a steady stream of profitable clients need to create meaningful differentiation in the marketplace. You probably already know the value of a “Unique Value Proposition” for your […]

32 Actionable Ideas For Sharing Social Media Content

Wondering what type of content you can share? Here are a bunch of ideas to get you started. Which content marketing tip from this list is your favorite? Or maybe you have a tip that I didn’t cover here.

Do You Hate How You Look in Photos?

Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you’d love to make a great first impression? Fear not! Just check out these headshot no-no’s (and reasons for avoiding them) thanks to this guide from MarketingProfs.

7 Amazing Marketing Books to Read Over and Over Again

I love marketing books. When I come across one I like, I tend to make it my own by highlighting passages, writing notes in the margins and placing a bunch of post-it notes on ‘important pages’. I also love it when I come across a word I don’t know. What I enjoy most about these […]

15-Seconds of Fame

Celebrating my first mention (row 2 far left) in Forbes as a member of the New York Forbes Business Council. This particular article provides a host of tips from 16 panel members on how to trim expenses without having to layoff your staff. I hope you enjoy it. Feel free to add your suggestion to the […]

11 Examples of Killer Brand Style Guides + Bonus Templates

How to create killer brand style guides for your brand.

2020 Best Conferences for Marketing Professionals

The best way to stay on the leading edge is to learn from peers and experts. Attending conferences and tradeshows offers the forum to do just that. To help you find just the right conferences that fit your 2020 calendar, I found this super-comprehensive list from MarketingTerms.com (which I used as a base and embellished […]