Jan 17, 2023
Image Specs for Google Ads
One of the most effective ways for an advertiser to get their message to the right audience and reach their marketing goals is by using image-based ads on the Google network. Google has multiple image-based campaign types to choose from: The Google Display Network allows Google advertisers to display their ads on millions of websites, […] The post Image Specs for Google Ads first appeared on JumpFly, Inc..
Read moreJan 11, 2023
The Importance of Search Query Reports in Google Ads and Microsoft Ads
When it comes to advertising on Google and Microsoft Ads, utilizing all available resources ensures the best optimization of your campaigns. One of the tools advertisers have access to within the Microsoft and Google Ads interface is the ability to perform a search query report (SQR). An SQR is a list of queries provided by […] The post The Importance of Search Query Reports in Google Ads and Microsoft Ads first appeared on JumpFly, Inc..
Read moreJan 10, 2023
The 5 Most Fascinating Google Ranking Systems
There are 19 notable active ranking systems that Google uses to organize information by relevance, usefulness, and accessibility. These ranking systems work in sync with other Google processes behind the scenes, attempting to ensure that Google Search delivers the best response to user queries in the quickest amount of time. Together, they work hand-in-hand to […] The post The 5 Most Fascinating Google Ranking Systems first appeared on JumpFly, Inc..
Read moreJan 5, 2023
5 Ways to Increase Product Category Ranking on Amazon
Just like with the rest of the internet, rank matters on Amazon. A product’s ranking in its category can substantially impact its sales and is then rewarded by Amazon with increased ranking, furthering that sales velocity. It’s the flywheel effect, and the faster it’s spinning, the more purchases are happening. But how do you get […] The post 5 Ways to Increase Product Category Ranking on Amazon first appeared on JumpFly, Inc..
Read moreJan 4, 2023
An Audience-First Approach to Content Creation for SEO
Content is king! It was true when Bill Gates coined the phrase in his 1996 essay, and nowadays, it is absolutely critical to a website’s success and its search engine optimization (SEO). Although the internet is different now, searchers are still coming online to consume quality content, and they’re still looking for the most up-to-date […] The post An Audience-First Approach to Content Creation for SEO first appeared on JumpFly, Inc..
Read moreJan 3, 2023
Top 5 Fave Paid Social Ads from the 2022 Holiday Season
With the business of the Holiday season slowly coming to an end, it’s a social media marketer’s favorite time of the year! Black Friday, Cyber Monday, and Holiday ad creation have ended, and now it’s time to sit back, relax, and browse our favorite paid ads on social media! That’s right – we digital marketers […] The post Top 5 Fave Paid Social Ads from the 2022 Holiday Season first appeared on JumpFly, Inc..
Read moreDec 22, 2022
Google Performance Max and the Cyber5 Performance
Paid search managers always say the industry shifts quickly, but this year we have a particularly striking example. Last year, Performance Max campaigns were just starting to be released to Google advertisers, and this new audience-based campaign type was barely out of infancy. Fast forward to this Cyber5 (the busy five days starting with Thanksgiving […] The post Google Performance Max and the Cyber5 Performance first appeared on JumpFly, Inc..
Read moreDec 21, 2022
Paid Search Predictions for 2023
I was asked to write a blog about paid search predictions for 2023, and while I’ve done a prediction blog several times before, I feel like I’ve been mentioning the same things – mobile! (how many years can it be the ‘year of mobile’?), automation!, and smart bidding! – but I was really stuck this […] The post Paid Search Predictions for 2023 first appeared on JumpFly, Inc..
Read moreDec 14, 2022
Experts Share 5 Amazon Predictions for 2023
As the holiday season and the end of 2022 is fully upon us, we took a moment to reflect on what our JumpFly Account Managers anticipate in 2023 for the Amazon Ads platform. These predictions are driven by the trends we see from Amazon, as well as what strategies we are seeing success with for […] The post Experts Share 5 Amazon Predictions for 2023 first appeared on JumpFly, Inc..
Read moreDec 13, 2022
4 SEO Trends in 2022 to Renew Your Focus on in 2023
‘Tis the season to peer into our crystal balls and extend what we know about Google and search engine optimization (SEO) in 2022 into 2023. These four trends in SEO are hot today and will only continue to gain importance in the coming year. 1. Meaningful Media Google’s MUM algorithm update — that’s the Multitask […] The post 4 SEO Trends in 2022 to Renew Your Focus on in 2023 first appeared on JumpFly, Inc..
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