Kalstam LLC

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The goal of marketing is to create a Predictable Selling System that can acquire customers, monetize those customers and bring them back to buy again & again.  To do that, your marketing must follow the structure and sequence humans have used for millennia to develop normal, healthy relationships.   Too often we use our marketing to “propose marriage” to a prospect we’ve just met. When we intentionally structure our marketing to move a prospect seamlessly and subtly toward a great product or service, we win.  Additionally, what happens after a prospect becomes a customer is rarely discussed. Sometimes marketers and owners feel like it’s their job to bring people to the business, not make them come back after their purchase.  Retention Marketing focuses on the actions of your existing clients, email lists, & leads using data-based decision making to uncover the most effective and profitable interactions.  Imagine what business would be like when your happy clients become repeat buyers.

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Kalstam LLC

Kalstam LLC

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