Ketner Group
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SOCIAL MEDIA MARKETING
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Jan 20, 2023
Introducing Abby Nelson: Our Newest Intern
Well, hello there! My name is Abby, and I am happy to report that I am Ketner Group’s Spring 2023 PR intern. I believe an introduction is in order. Here goes! What makes Abby, Abby? Here are the basics: I am a senior public relations major and business foundations minor at UT Austin, and I… The post Introducing Abby Nelson: Our Newest Intern appeared first on Ketner Group.
Read moreJan 10, 2023
A Passion for Fashion Tech: Speaking with Jackie Trebilcock with the NY Fashion Tech Lab
I don’t know about y’all, but after spending months at home during COVID, I was thrilled to be back in “real clothes” and out of lounge wear. Fashion retailers were ready to have us back, too, and technology played a significant role in driving consumers back to their favorite brands. In fact, according to McKinsey… The post A Passion for Fashion Tech: Speaking with Jackie Trebilcock with the NY Fashion Tech Lab appeared first on Ketner Group.
Read moreNov 29, 2022
20 Years at Ketner Group! An Interview with Catherine Seeds
I’m usually not nervous about interviewing someone, but this blog post is a bit different. After all, it’s about my business partner and our agency president, Catherine Seeds, who celebrated her 20th anniversary at Ketner Group earlier this month. This agency absolutely wouldn’t be the same without her. Catherine dares to dream big, she’s fiercely… The post 20 Years at Ketner Group! An Interview with Catherine Seeds appeared first on Ketner Group.
Read moreNov 4, 2022
My Three Favorite Quotes From The SKU Retail Brew Summit 2022
I joined Ketner Group as an intern in early 2020. And as you can imagine with that start date, I haven’t had many opportunities to attend in-person retail conferences. So, when my team mentioned the possibility of having me attend the 2022 SKU Retail Brew Summit, I jumped at the opportunity! I couldn’t wait to… The post My Three Favorite Quotes From The SKU Retail Brew Summit 2022 appeared first on Ketner Group.
Read moreOct 25, 2022
Ensuring Everyone Has a Voice in Communications: Creating a DEI Committee
Many of us can remember the social unrest that occurred in May and June 2020. George Floyd’s murder not only initiated immense public response, but many businesses made statements against racism and injustice. Another result of this societal awakening was companies began looking inward to support diversity, equity and inclusion – including yours truly. With… The post Ensuring Everyone Has a Voice in Communications: Creating a DEI Committee appeared first on Ketner Group.
Read moreOct 12, 2022
Ketner Group Communications Earns 2023 PRNEWS Agency Elite Top 100 Honors
AUSTIN, Texas – Oct. 12, 2022 – Ketner Group Communications, the leading public relations agency for innovative retail technology companies, today announced that PRNEWS has included the agency in its 2023 Agency Elite Top 100. Each year, the editorial roster serves as a comprehensive guide highlighting the most innovative public relations and communications firms in… The post Ketner Group Communications Earns 2023 PRNEWS Agency Elite Top 100 Honors appeared first on Ketner Group.
Read moreSep 28, 2022
How To Measure the Success of Your Communications Strategy
We’re excited to share that our eBook, the Retail Tech PR Handbook, is out now! The handbook dives into several aspects of what makes a PR campaign successful, and a key component is measurement. Since measuring the success of your communications plans is as important as the plan itself, we’ve included highlights from the chapter… The post How To Measure the Success of Your Communications Strategy appeared first on Ketner Group.
Read moreSep 27, 2022
Announcing the Retail Tech PR Handbook: 3 Key Takeaways
Retail technology is evolving at at an increasingly rapid pace, and that’s good news for retail tech companies. According to IHL Research, this acceleration creates a once-in-a-lifetime opportunity for technology companies, as retailers embrace new solutions. Now is the time for retail tech executives to seize the day and capture attention through strategic PR and… The post Announcing the Retail Tech PR Handbook: 3 Key Takeaways appeared first on Ketner Group.
Read moreSep 13, 2022
Meet Naomi Osuji: Our Newest NYC Intern
Hi everyone! My name is Naomi Osuji and I’m so glad to join the Ketner Group team as an intern. I graduated with a bachelor’s degree in media studies with a specialization in radio and television production from Mercy College in 2016. I am currently obtaining my master’s degree at Pace University in arts and… The post Meet Naomi Osuji: Our Newest NYC Intern appeared first on Ketner Group.
Read moreAug 23, 2022
Give PR a Seat at the Executive Table, Now and Always
It’s been a long, hot summer—and an uncertain one for marketers who are grappling with the impact of an inflationary economy and fears of a possible recession. Companies are scrutinizing marketing budgets more closely, and CMOs are increasingly being asked to justify their spend. Faced with conflicting data, disappointing earnings report and negative economic news,… The post Give PR a Seat at the Executive Table, Now and Always appeared first on Ketner Group.
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