Jan 5, 2023
Economy-Driven, Data-Informed Business Strategy for 2023
In the midst of some very difficult local economic trends here in the DC and Northern Virginia DMV region, we’ve collected through the WestXDC social business community a number of great tips and insights to help. From capital and planning, to workforce and marketing – these perspectives might really help if not already on your […] The post Economy-Driven, Data-Informed Business Strategy for 2023 first appeared on KME.digital.
Read moreDec 28, 2022
Why You Should Host & Maintain Your Business’s Website with KME
From local services to worldwide organizations, successful businesses rely on effective websites. The efficacy of such websites depends upon their responsive design, engaging content, clear organization, and smooth functioning. In this effort, no “set it and forget it” option exists; these elements require suitable website hosting and maintenance with digital resilience capabilities to boot. KME.digital […] The post Why You Should Host & Maintain Your Business’s Website with KME first appeared on KME.digital.
Read moreDec 14, 2022
The Value of SEO vs. Paid Ads Marketing
8.5 billion Google searches are processed daily—about 98,000 searches per second. Given those numbers, getting your business’s website noticed can seem daunting. Yet SEO and Paid Ads or Pay-Per-Click (PPC) marketing offer viable strategies to boost online visibility and drive traffic to your website. Moreover, the availability of local SEO specialists makes these offerings accessible. […] The post The Value of SEO vs. Paid Ads Marketing first appeared on KME.digital.
Read moreDec 5, 2022
Digital Social Intelligence – Reliable, Affordable Marketing & Business Data From KME.digital and WestXDC
KME.digital is building our data intelligence services to benefit growing businesses and brands, economic development and growth investment. Combined with market research, audience surveys and networking insight (generated via WestXDC.com), our digital social intelligence analysis can help understand what audiences are saying about your brand, products or services. This analysis – a blend of AI/ML-based […] The post Digital Social Intelligence – Reliable, Affordable Marketing & Business Data From KME.digital and WestXDC first appeared on KME.digital.
Read moreNov 30, 2022
A Guide to Domain Authority
Domain authority (DA) may sound like an ambiguous buzzword, but it’s a substantial—and critical—metric to follow. Combining a diverse array of measurements that Google assigns to websites, DA boils down a website’s performance in search results to a deceptively simple number. And while many factors influence search engine optimization (SEO), DA outweighs most of them. […] The post A Guide to Domain Authority first appeared on KME.digital.
Read moreNov 16, 2022
Why KME’s GovCon Assistance Is Absolutely Unique
Despite the similarities in their goals, B2G marketing methods and attitudes are distinct from those of B2B and B2C. For instance, GovCons tend to identify their specific prospects—and where to acquire them—before implementing their marketing strategy, whereas “standard” business marketing requires exploration and audience testing. Therefore, any marketing assistance that GovCons seek must come from […] The post Why KME’s GovCon Assistance Is Absolutely Unique first appeared on KME.digital.
Read moreOct 7, 2022
Summary: Government Spending and Opportunity Outlook for GovCons in FY23
As we head into 2023, uncertainty abounds for our industry. Even now that mid-term elections are largely settled, we must ask: where and how much will the government be spending? What new executive orders can we expect? While nobody knows the answers with certainty, the KME.digital team—a B2G digital marketing agency in Washington, DC—can highlight […] The post Summary: Government Spending and Opportunity Outlook for GovCons in FY23 first appeared on KME.digital.
Read moreSep 23, 2022
4 Steps to Creating Quality Social Media Content
Think about the companies you follow on social media platforms. Do they have impactful pages? Do they boast high audience engagement? All successful companies dedicate time and funds to at least one social media platform—and most operate on multiple simultaneously. They do so because eye-catching, personalized content across various social media platforms offers a great […] The post 4 Steps to Creating Quality Social Media Content first appeared on KME.digital.
Read moreSep 9, 2022
The Returning Value of Geotargeting, Geofencing, and Geoframing
The immediate post-pandemic pipeline revolved around the digital sphere and organizations’ online presence. However, with significant shutdowns and quarantine procedures in the rearview mirror, business events and networking opportunities have returned in earnest. Public sector conferences with speakers and government contractors now occur face-to-face. These trends are restoring the value of location-based marketing tactics: geotargeting, […] The post The Returning Value of Geotargeting, Geofencing, and Geoframing first appeared on KME.digital.
Read moreAug 19, 2022
5 Expert Tips to Successfully Reach Your Audience
Marketing is not a one-size-fits-all endeavor. Thus, tailoring marketing strategies to your business’s unique brand and mission must be an ongoing effort. You have a business because you want to make a difference and give potential customers the solutions they seek. Reaching your target audience requires your company’s brand to be customized and suited for […] The post 5 Expert Tips to Successfully Reach Your Audience first appeared on KME.digital.
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