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SOCIAL MEDIA MARKETING
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Jan 18, 2023
Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments
Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics […]
Read moreJan 12, 2023
Building The Next B2B Digital Marketing Success Story: KoMarketing Acquired by Walker Sands
When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. The goal was the same (if not more) than we’d tell any of our clients: build SEO traffic value, improve our keyword presence in Google search […]
Read moreJan 11, 2023
64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies
Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. Dun and Bradstreet recently published its ninth annual “B2B Sales and Marketing Data Report,” and statistics suggested that the […]
Read moreJan 4, 2023
Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing
New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic. CreatorIQ recently published its “Influencer Marketing Trends Report,” and statistics indicated that most marketing teams (35%) now have between three and five marketers dedicated to influencer marketing, while […]
Read moreDec 29, 2022
71% of Marketers are Using Less Than 50% of Martech Stack Capabilities
Many marketers have turned to marketing technology (martech) to resolve pain points, but new research suggests that existing martech stacks are going unused. Furthermore, most do not have plans to invest more of their budget in martech in the new year. Ascend2 recently published “The Future of the Martech Stack” report, and statistics indicated that […]
Read moreDec 28, 2022
96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands
As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Treasure Data recently published its “Better Decisions: A Spotlight on Data Efficiency” report, and statistics indicated that 78% of customers now believe that marketing […]
Read moreDec 21, 2022
Report: More Marketers Seeking to Leverage Predictive Analytics and AI
Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could […]
Read moreDec 20, 2022
6 Key Takeaways: Migrating to GA4 for B2B Marketers
In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson, the Founder & […]
Read moreDec 20, 2022
Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy
As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Merkle recently published its “Performance Media Report” for the fourth quarter of 2022, and statistics indicated that between March and May 2022, less than 40% of marketers stated that creating […]
Read moreDec 14, 2022
20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI
Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. Hootsuite recently published its “Social Media Trends 2023” report, and statistics suggested that the majority of marketers (40%) are “confident” that social […]
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