RT @kulapartners: Global company @BALYO_Corporate transforms forklifts into autonomous robots that can navigate through warehouses and dist…

According to @RobPatey @Balyo_CORPORATE, marketing for manufacturers is unique because digital is NOT the primary focus: “I marvel at the number of trade [publications] and associations, and the power and sway that they still hold." More on The Kula Ring: https://t.co/ZhpVoNYRAY

Global company @BALYO_Corporate transforms forklifts into autonomous robots that can navigate through warehouses and distribution centers. But how do they market to #manufacturers? Here are 5 of the marketing strategies used by BALYO’s Global Marketing Director, @RobPatey:

“If you look at everything on paper, robots make perfect sense. It’s all those ancillary things of the management of the robots... that’s what’s giving people the biggest amount of consternation,” says @RobPatey of @Balyo_CORPORATE. More on The Kula Ring: https://t.co/LbEYZbAiys

“The funnel we’ve known has been dead for years,” says @RobPatey, Global Marketing Director @Balyo_CORPORATE. Do you agree? Hear more from Rob before you decide your answer by listening to his interview on The Kula Ring: https://t.co/vEBBDpLkml #MarketingFunnel #DigitalMarketing