Kworq
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SOCIAL MEDIA MARKETING
CONTENT MARKETING
GRAPHIC DESIGN
COPYWRITING
GROWTH STRATEGIES
SEARCH ENGINE OPTIMIZATION
WEB DEVELOPMENT
VIDEO PRODUCTION
EMAIL MARKETING
BRAND MANAGEMENT
PUBLIC RELATIONS
MOBILE DEVELOPMENT
REPUTATION MANAGEMENT
PPC
USER EXPERIENCE DESIGN
INFLUENCER MARKETING
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Mar 10, 2022
Positivity Doesn’t Always Lead to Productivity
Beware the pitfalls of “Toxic Positivity” when trying to improve performance in the workplace. Written by: Sahil Dhaliwal It may seem evident that positivity in the face of adversity is a good thing, but that may not always be the case, especially at work. The power of positive thinking has gotten quite the reputation over the past few years— and for good reason. Positive thinking is a crucial skill set that can help us remove ourselves from stress and frustration, inhabit a new perspective, and think more clearly. However, not all positivity is created equal. Toxic positivity is defined as “the excessive and ineffective overgeneralization of a happy, optimistic state across all situations. The process results in denial, minimization, and invalidation of the authentic human emotional experience.” Toxic positivity can seriously harm workplace culture when we choose to respond with false assurances rather than with empathy. It may seem like a small issue that an employee’s feelings weren’t validated, but overtime it could lead to them feeling like they can’t be honest, finding elsewhere to complain, or letting their concerns affect their work ethic and output. So, how do you effectively tell the difference between good-natured optimism and toxic positivity? … The post Positivity Doesn’t Always Lead to Productivity appeared first on Kworq Blog.
Read moreDec 27, 2021
Marketing Tips or Myths?
Let’s Debunk the Most Common Marketing Advice Written by: Sahil Dhaliwal Whether you’re an experienced marketer or a newbie, falling victim to marketing myths happens to everyone. The field is constantly transforming and good advice is constantly becoming outdated. So if you’ve found yourself adhering to some of this widely-accepted advice and you’re still having a hard time increasing your business’s success, read on! We may be able to help. Let’s nitpick some of these marketing myths and see just where they went wrong: 1. “Good Marketing is All About Captivating Creative and Clever Copy” Strong creative and copy are very important. They attract your target audience, convert consumers into customers, and more – but your marketing strategy shouldn’t end there. Without solid research and strategy, you could be missing out on a lot of potential gains. Think of it like this: great creative and copywriting are the ‘icing on the cake’ but quality research and strategy are the main ingredients. No one will buy an ugly cake, so its icing must be presentable and eye-catching, but there’s no cake without its foundational elements. In-depth research informs you about your target audience, what they really want to buy, what the market (and … The post Marketing Tips or Myths? appeared first on Kworq Blog.
Read moreDec 17, 2021
MEET THE TEAM: Sahil Dhaliwal | Copywriter/Scriptwriter
A LITTLE BIT ABOUT SAHIL: Sahil is an Oscar-winning writer and actor (give it a few years, will ya) from Southern California. A USC alumni, she spent half a decade in Los Angeles, but eventually got tired of the perfect weather, excellent Mexican food and sunshine—so naturally, she figured frigid winters and soggy, humid summers would be a good change of pace. She loves being Kworq’s favorite (& only) writer and wants to give a special thanks to 1. her German Shepherd, Forrest, 2. Gabriela’s stunning portrait photography, and 3. Mission Impossible: Fallout for being the best movie ever. What’s your role at Kworq? How long have you been here? I’m a copywriter/scriptwriter & I’ve been at Kworq almost 1 ½ years. What attracted you to this role at Kworq vs any other agency? I really enjoyed their portfolio of ad campaigns and scripted commercials. I thought they were innovative, unique, exciting and that the company itself had a great sense of humor. I specifically recall a Rapunzel-esque sketch for a Sugar Bear Hair commercial series —it was perfectly ridiculous. I’m a very creative person so naturally I’m attracted to work that’s bold, boundary-pushing, and ultimately fun. Where is your … The post MEET THE TEAM: Sahil Dhaliwal | Copywriter/Scriptwriter appeared first on Kworq Blog.
Read moreDec 10, 2021
MEET THE TEAM: Christopher Gomez | Junior Editor/Producer
A LITTLE BIT ABOUT CHRISTOPHER: Born and raised in Kentucky, transplanted to Florida, and now livin’ it up in NYC. Avid climber, recreational cyclist, and overall adventurer-type. An optimistic skeptic. History buff. You can often find him sitting in the park, people-watching, pretending to read a book. What’s your role at Kworq? How long have you been here? I’m a Junior Editor/Producer here at Kworq, and I started WAY back in June of 2021. What attracted you to this role at Kworq vs any other agency? I think personally I fit much better with a smaller agency like Kworq. There’s more of a family vibe, I have the ability to get really involved with a project, and only having to remember 11 people’s names is pretty nice. Kworq also has such a wide variety of clients from different industries, the type of work I’m doing never gets monotonous. Where is your portrait taken? Why this place? What’s the significance? This was taken on the Allen Malls! I picked this place because it’s where I currently live, so there’s a good chance you’ll find me in and around the malls. The window in my apartment overlooks the malls so whether I’m … The post MEET THE TEAM: Christopher Gomez | Junior Editor/Producer appeared first on Kworq Blog.
Read moreSep 23, 2021
MEET THE TEAM: Meghan Muldoon | Social Media Assistant
A LITTLE BIT ABOUT MEGHAN: Originally from Maryland but started planning her move to NYC at 10-years-old. Like a true Taurus, Meghan is passionate about good (vegetarian) food & fancy wine, takes outfit inspiration from Elton John, and always puts disco in the queue. What’s your role at Kworq? How long have you been here? I’m a social media assistant and I’ve been here for about 8 months now! What attracted you to this role at Kworq vs any other agency? The variety of clients Kworq worked with was exciting to me. In the past I’d worked in industries that I didn’t really enjoy. I find it a lot easier to get things done when you’re a fan of the client you’re working for. Also, yellow is my favorite color. Where is your portrait taken? Why this place? What’s the significance? The Brooklyn Bridge Park! The views of the city are really good & I love to people-watch here. Why’d you choose to go into the Advertising and Marketing industry? I genuinely don’t know how I ended up here, I changed my major so many times in college! I have a lot of interests and I think the Advertising and … The post MEET THE TEAM: Meghan Muldoon | Social Media Assistant appeared first on Kworq Blog.
Read moreAug 30, 2021
Kworq Recognized by Clutch as a Top 2021 B2B Agency in New York
“We are honored and thrilled to be named one of Clutch’s top firms in New York and New York City for 2021!” — Kworq team Being a service provider has been an exciting journey for the Kworq team thus far. To see businesses thrive with the solutions delivered by our creative team is a fulfilling undertaking, and it fuels our passion for design, advertising, and branding. Founded in 2011, Kworq remains to be a trusted creative partner for many clients. Our work revolves around your story — the first step of the process is getting to know your business. For us, encapsulating your brand identity through our design is a critical step to your digital transformation. That’s why the Kworq team is here to guide you towards creative success. With all that said, we’re thrilled to share with you that Kworq has been recognized as one of the top creative agencies in New York, according to the 2021 research by Clutch. To give you a better understanding, Clutch is hugely respected within the B2B space for connecting small, mid-market, and enterprise businesses with service providers that fit their needs. Clutch carefully curates lists of the absolute best agencies and organizations by … The post Kworq Recognized by Clutch as a Top 2021 B2B Agency in New York appeared first on Kworq Blog.
Read moreJul 22, 2021
MEET THE TEAM: Madeline Marino | Designer
A LITTLE BIT ABOUT MADELINE: SD>MN>NYC BABY. Favorite food is peanut butter – I eat it at least once a day, & on a good day twice. I absolutely love music, really all types – except for country it makes my head hurt. Forever a pop-culture guru. Fate is real and everything happens for a reason. What’s your role at Kworq? How long have you been here? I am a graphic designer at Kworq and have been here for just over a year! What attracted you to this role at Kworq vs any other agency? When I first came across Kworq I noticed they had a wide range of work; branding, web, video production, digital, print, large scale campaigns… the list goes on. I just knew I wanted to be able to try something new and push myself and I really felt like I was going to be able to have that at Kworq. Where is your portrait taken? Why this place? What’s the significance? Greenpoint baby!! This is my first home in NYC and I truly love it, idk if I’ll ever leave! Why’d you choose to go into the Advertising and Marketing industry? I wouldn’t say I chose … The post MEET THE TEAM: Madeline Marino | Designer appeared first on Kworq Blog.
Read moreJul 8, 2021
MEET THE TEAM: Melanie Berra | Jr. Art Director
A LITTLE BIT ABOUT MELANIE: Native Floridian whose heart is destined to be in the city. Nature seeker by day, dancing queen by night. Introverted extrovert, like a true Sagittarius. Born to be a creator, forever learning the craft. What’s your role at Kworq? How long have you been here? I’m the Jr. Art Director here at Kworq. I’ve been here since February 2020, so about a year and 5 months. I’m also the designated pop-culture enthusiast— anything music, movies, or Gaga related, I gotchyu. What attracted you to this role at Kworq vs any other agency? I actually knew about Kworq prior to moving to NYC. I’ve always wanted to be in the city since I was little, and after starting my career at similar boutique agencies in Miami, Kworq was one that always resonated with me. Right off the bat you know Kworq takes the unconventional route, and that made me feel that the people behind the scenes must be pretty badass. Where is your portrait taken? Why this place? What’s the significance? My portrait is taken at Prospect Park in Brooklyn. I live close by and throughout the pandemic this was my safe haven, both in the … The post MEET THE TEAM: Melanie Berra | Jr. Art Director appeared first on Kworq Blog.
Read moreJun 28, 2021
MEET THE TEAM: Christina Viehoefer | Senior Project Manager
A LITTLE BIT ABOUT CHRISTINA: Texan turned New Yorker turned Californian turned Aussie turned Alaskan hippie turned San Diegan turned New Yorker again. Bridget Bardot’s waist. Julia Child’s cooking skills. Kermit the Frog’s singing voice. I’ve never met a floof I didn’t like. What’s your role at Kworq? How long have you been here? Senior Project Manager/design team big sis. Been here a year and a half! What attracted you to this role at Kworq vs any other agency? I had worked at a small agency before, then a large agency and yearned to return to a small agency. Kworq had an edge/sass that I personally identify with. They also let me geek out on organization here [smiles]. Where is your portrait taken? Why this place? What’s the significance? At the office, because I never stop working. Why’d you choose to go into the Advertising and Marketing industry? Lucked into it, to be honest. Started out as a copyeditor, then the recession hit and people stopped caring about grammar. I shifted to office management, and ended up at a design agency where I had the opportunity to assist one of the lead project managers and found it was truly my calling. … The post MEET THE TEAM: Christina Viehoefer | Senior Project Manager appeared first on Kworq Blog.
Read moreMay 25, 2021
Color Outside the Lines | Impact of Color Psychology
How Colors Can Transform Your Marketing Written by: Sahil Dhaliwal Look around. How many colors do you see? Many of us don’t think twice about the colors we’re inundated with daily unless we’re awe-struck by a spectacular sunset or a really blue beach. Colors have a lasting impact on our mood and behavior – and since the main goal of marketers is to persuade people to trust and buy their product, it’s exactly why marketers have gotten stuff like color psychology down to a science. We’ve all assumed that a consumer decides whether they’re interested in a product fairly quickly after the first impression, but you probably didn’t know that color itself makes up about 90% of that decision. Colors have the power to influence our moods, enhance messages, cause something or someone to stand out from the rest, and so on. A study found that consumers make up their minds about a product within the first 90 seconds, but what’s incredible is that up to 90% of that impression is based on color alone. Before we get into the persuasive power of each color, let’s preface this by mentioning: 1) there is no one color that “works” better than the rest and 2) there … The post Color Outside the Lines | Impact of Color Psychology appeared first on Kworq Blog.
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