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SOCIAL MEDIA MARKETING
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Jul 22, 2022
How to Make a Big Splash with Your Marketing!
I find myself wincing just about every time I listen to a radio spot while in my car, see a TV spot on cable, or fan through the pages of a trade magazine. Ad after ad ends with the same sad story: no results because no one other than the firm putting out the message […] The post How to Make a Big Splash with Your Marketing! first appeared on LA Ads.
Read moreApr 4, 2018
Marketing’s Silver Bullet
Marketing success is still one of the great mysteries. But there are certain keys to achieving it, and even a Silver Bullet or two. LA ads president and creative director Dan Katz shares his Silver Bullet based on his many years of experience standing on the shoulders of great marketers who have built legendary brands. Click […] The post Marketing’s Silver Bullet first appeared on LA Ads.
Read moreOct 12, 2017
Why do we wear Red Shoes (and what does that have to do with your business)?
There’s a traditional Japanese proverb that says “The nail that stands out is quickly hammered down.” For generations, conformity has been a societal standard in Japan. The funny thing is, it’s not that different in American business. More companies, large and small, are comfortable looking like all the others and doing things the way they’ve always […] The post Why do we wear Red Shoes (and what does that have to do with your business)? first appeared on LA Ads.
Read moreJul 12, 2017
Why most billboards fail…and what to do about it.
Living in Los Angeles, you can’t avoid lengthy commutes, and with lengthy commutes comes lots of opportunities to see billboards. Oh, we’ve got lots of ‘em…of all sizes…pitching everything from auto lube centers to Hollywood blockbusters. Yes, even funeral homes and law firms use this tried-and-true medium, which as it turns out, is a great […] The post Why most billboards fail…and what to do about it. first appeared on LA Ads.
Read moreFeb 8, 2017
What Trump has taught us about the new rules of Marketing
Whether you love Donald Trump or you hate him, there’s one thing you’ll have to agree on: He broke every rule of presidential politics…and won! The guy has said things, the guy has done things that every pundit said would lose him the election. And he won!!! So what’s going on here? What’s the message […] The post What Trump has taught us about the new rules of Marketing first appeared on LA Ads.
Read moreJan 26, 2017
Discovering the disconnect between Strategy and Success
I can remember it like it was yesterday: I and some others from my agency team along with the client’s CMO were sitting in the office of the CEO for a Fortune 100 company presenting the advertising campaign for the year. The CEO looked at us and pointedly said, “Strategy is results!” What he […] The post Discovering the disconnect between Strategy and Success first appeared on LA Ads.
Read moreDec 20, 2016
Looking Back to the Future
“Life can only be understood backwards; but it must be lived forwards.” – Soren Kierkegaard The last quarter of 2016 is almost history and as we stand poised to welcome 2017 in less than 2 weeks, we hope for a future that is successful, rewarding and where your dreams will be realized. Having seen the […] The post Looking Back to the Future first appeared on LA Ads.
Read moreDec 6, 2016
Marketing Lessons learned from “The Voice”
Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.” It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, I’m not a good singer at all. When our family goes to our annual vacation […] The post Marketing Lessons learned from “The Voice” first appeared on LA Ads.
Read moreDec 5, 2016
LA ads Client Rose Hills Memorial Park Honored With 2016 ACE Award – Cited America’s Best Cemetery
Whittier, CA – LA ads client Rose Hills Memorial Park has been selected as this year’s winner of the prestigious ACE (American Cemetery Excellence) Award. The award, presented by American Cemetery & Cremation Magazine, one of the leading publications serving the funeral and cemetery industry, recognizes the most outstanding cemeteries both within the United States […] The post LA ads Client Rose Hills Memorial Park Honored With 2016 ACE Award – Cited America’s Best Cemetery first appeared on LA Ads.
Read moreNov 16, 2016
Six Marketing Lessons from the Election
I’m so glad it’s over. Probably like you, my home phone was being called at an increasing rate the closer that we got to Election Day. Candidates’ faces and names were everywhere and on everything from direct mail to lawn signs and outdoor boards to TV and radio commercials. As annoying as it was, there […] The post Six Marketing Lessons from the Election first appeared on LA Ads.
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