Lattice Marketing
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Lattice Marketing
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Nov 23, 2020
Jillian Baker of Lattice Marketing Live on Business Talk Radio
The post Jillian Baker of Lattice Marketing Live on Business Talk Radio appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreAug 8, 2017
Local SEO for Dinner. Where to List Your Restaurant.
Search Engine Optimization for local businesses has become a huge focus for business owners in recent years thanks to a variety of Google Algorithm changes. Despite how long these changes have been out, there are still immense numbers of local businesses who have not adapted their website to take advantage of this. Even if you […] The post Local SEO for Dinner. Where to List Your Restaurant. appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreJan 8, 2017
Can I Create My Own Hashtag? Answered.
This is a question I often receive from my social media coaching clients. The answer is YES, BUT – only your brand. For small to midsized businesses – I can almost guarantee you that you are not the coolest kid on the block- and everything you say will not become a trend. What you can […] The post Can I Create My Own Hashtag? Answered. appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreApr 17, 2014
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […] The post Is Search Engine Submission Necessary? appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreApr 17, 2014
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […] The post Can Any Inbound Linking Hurt My Ranking? appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreApr 17, 2014
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […] The post The Importance of Anchor Text in Back-links appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreApr 17, 2014
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […] The post Absolute Links vs. Relative Links – SEO Value appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreApr 17, 2014
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […] The post Incorporation of Company Branding and SEO appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreApr 17, 2014
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […] The post Strategic Use of Images in Search Engine Optimization appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
Read moreApr 17, 2014
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […] The post Google now discounts all reciprocal links appeared first on Lattice Marketing ♦ Phillipsburg, NJ.
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