Dec 18, 2022
Web Design in Chester, PA
The quality of a website’s design paints a considerable image of how your audience will perceive your brand as a whole. An amateurish and poorly-designed domain offers no incentive for potential customers to interact with your company. This means higher bounce rates, decreased user engagement, and a lower ROI. There’s a lot that goes into... READ MORE The post Web Design in Chester, PA appeared first on LaunchDM.
Read moreMay 9, 2018
Marketing Attribution
Marketing Attribution: Here’s Why Numbers Guide Decision Making For any business to be successful with using data and metrics to guide decision making, the key is to think about and plan for all the challenges you might face as you scale your business and your operations. While marketing attribution is a leading force in data-driven... READ MORE The post Marketing Attribution appeared first on LaunchDM.
Read moreApr 30, 2018
Sales Process Automation: Increase Your Bottom Line
It’s important for your team’s efficiencies, but what does automating your sales process mean for your bottom line? Significant increases in revenue can be realized for any company just by making a few simple changes to your sales process. Lets start by understanding the lead nurturing process for the modern buyer, and what makes someone... READ MORE The post Sales Process Automation: Increase Your Bottom Line appeared first on LaunchDM.
Read moreApr 26, 2018
SEO: Keywords vs Long Form Editorial
For the past several years, many businesses have been hyper-focused on the strategy of using keywords for SEO to improve their rank on the search engines. While we still think “key” words are an important component of search, for more than 15 years, we’ve been doing SEO a slightly different way at LaunchDM. About Long... READ MORE The post SEO: Keywords vs Long Form Editorial appeared first on LaunchDM.
Read moreApr 16, 2018
A Look at Marketing Budgets: What Should you Spend on Digital?
Overview: What is the ideal number that your company should be spending on digital marketing? With digital transformations top of mind for many CEOs, and marketing executives planning for how to best allocate their budgets for next year, we think it’s important to first provide context about digital strategy in order to begin the budget... READ MORE The post A Look at Marketing Budgets: What Should you Spend on Digital? appeared first on LaunchDM.
Read moreMar 29, 2018
Your Privacy Online & the Impact on Digital Marketing
Overview of The General Data Protection Regulation (GDPR) Although the European Union has a reputation of being very stringent with its digital privacy regulations, the latest GDPR Regulation is a very good thing for marketers because it forces companies to be transparent and compliant in their methods for generating leads and protecting consumer privacy. The... READ MORE The post Your Privacy Online & the Impact on Digital Marketing appeared first on LaunchDM.
Read moreMar 21, 2018
Evolving Digital Strategy and the Impact on SEO
What is the impact of evolving digital strategy on SEO? Google often changes their algorithm to maintain their status as the world’s largest and most preferred search engine, and with the newest technology such as voice activated search, the changes just keep on pressing forward. As an industry, we all stay laser focused on the... READ MORE The post Evolving Digital Strategy and the Impact on SEO appeared first on LaunchDM.
Read moreMar 20, 2018
How to choose the right social platform for your business
With social platforms rising and falling every day, how do you know which will remain for the long haul? Further to that question…how do you know which social platforms will provide the best chance of increasing revenue for your business? It doesn’t make sense for businesses to try to manage them all, but an active... READ MORE The post How to choose the right social platform for your business appeared first on LaunchDM.
Read moreMar 13, 2018
Goal: Maximize Lifetime Value
The Digital Marketing Lifecycle For decades marketers have used a relatively unchanged model of the customer journey, from first-touch to repeat-purchase. However, with the onset of digital transformations occurring at companies both large and small, it’s time to revisit those traditional models and take a closer look at how online lead generation fits in, in... READ MORE The post Goal: Maximize Lifetime Value appeared first on LaunchDM.
Read moreFeb 28, 2018
Welcome to the Team: Caroline Jepsen
LaunchDM is excited to welcome Caroline Jepson to our team in the Reading, PA studio. Caroline’s 8 years of customer service experience and broad knowledge of the industry make her an excellent fit for coordinating client projects and overseeing project timelines, budgets, and website maintenance. Caroline is a proud mom and youth soccer coach; you... READ MORE The post Welcome to the Team: Caroline Jepsen appeared first on LaunchDM.
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