LEAD Marketing Agency
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LEAD Marketing Agency
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SOCIAL MEDIA MARKETING
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Sep 1, 2022
When Billboards Go Viral
“Strategically placed.” That’s how Manistee influencer and owner of Manistee Beverage company, James Beaudrie, described LEAD’s billboard for our client, NUVU fuels. With a bold statement of “Manistee’s New Favorite Pizza,” the board caught Beaudrie’s eye, sparking him to post this short video with the... The post When Billboards Go Viral appeared first on LEAD Marketing Agency.
Read moreAug 8, 2022
Meet Beth Astorino
As the accountant and HR coordinator, Beth is responsible for keeping and analyzing financial records. She provides support for Human Resource services, including benefits administration, new employee onboarding and a variety of general administrative tasks. Beth holds a BBA in accounting from Davenport University and a BA in music from Earlham College. The post Meet Beth Astorino appeared first on LEAD Marketing Agency.
Read moreFeb 18, 2022
Practical Tips for Providing Creative Feedback
Have you ever received a proof of a brochure, billboard, or other type of advertisement and it just wasn’t what you were expecting? At times, it can be difficult to express what you’re looking for when it comes to creative content. But sometimes, feedback... The post Practical Tips for Providing Creative Feedback appeared first on LEAD Marketing Agency.
Read moreDec 20, 2021
Understanding Your Digital Marketing Metrics
Digital marketing is the use of the internet to market your products and services. This broad description might be intimidating for beginners, but the great thing about digital marketing is that when you spend your budget wisely, it can be an extremely effective and... The post Understanding Your Digital Marketing Metrics appeared first on LEAD Marketing Agency.
Read moreDec 8, 2021
Which social media platforms are right for your business?
Marketing your business on social media can be among the most effective ways to gain new customers. Social media allows you to promote your business in a fun and creative way and reach a large audience for a low cost. However, not all social... The post Which social media platforms are right for your business? appeared first on LEAD Marketing Agency.
Read moreDec 8, 2021
2022 Design Trends
Design trends are a great way to keep your marketing materials relevant. However, when it comes to design, some techniques are timeless, and trends can distract from that. Remember, it may not always be best to chase the trends. It’s important to evaluate first... The post 2022 Design Trends appeared first on LEAD Marketing Agency.
Read moreNov 2, 2021
Five Psychological Design Tips to catch attention
You’ve decided you’re going to ditch the coffee and instead, drink tea. On your way to the tea isle, you have passed over one hundred different brands of products and more. When you get to the tea aisle, you are struck with six shelves... The post Five Psychological Design Tips to catch attention appeared first on LEAD Marketing Agency.
Read moreOct 25, 2021
Tips & Trends of OOH Advertising in 2021
Out of home (OOH) advertising is an excellent tactic for gaining awareness for a product or service. OOH advertising occupies the spaces we work, play, and live outside of our home. Traditionally, OOH includes billboards, posters, busses, subway systems, taxis, street furniture, and much... The post Tips & Trends of OOH Advertising in 2021 appeared first on LEAD Marketing Agency.
Read moreOct 21, 2021
Using Archetypes to Differentiate Your Brand
Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character that exhibits a pattern of behavior. The hero, the villain, or the princess. In marketing, archetyping can be defined as the process of assigning human... The post Using Archetypes to Differentiate Your Brand appeared first on LEAD Marketing Agency.
Read moreOct 14, 2021
Meet Monica Pritchard
Monica brings a wealth of knowledge, experience and leadership in various industries around project management, operations, marketing and sales to her role as Account Director at LEAD. Monica is the public grand prize winner of ArtPrize 2021. Her submission of “Before You Go” in collaboration with her son Christian Reichle received the most visitor engagements at the competition recognized as one of the world’s largest annual public art events in Grand Rapids, MI. She is a Child Advocate Volunteer for the Court Appointed Special Advocates of Kent County and holds a BS from The Ohio State University. The post Meet Monica Pritchard appeared first on LEAD Marketing Agency.
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