Limelight Department
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Limelight Department
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SOCIAL MEDIA MARKETING
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Jul 17, 2018
The Difference Between Image Alt Texts and Descriptions
I was talking with a friend who has a WordPress website. She’s trying to blog more and is fairly new to the game. She asked me a question about working with images and wanted to know what the difference is between an image title, an image description and an image alt-text. I got my computer […]
Read moreJun 19, 2018
Find the Perfect Image for Your Content and Protect Yourself From Copyright Infringement
I recently learned of a situation where an employee was responsible for selecting images for blog posts for her employer. One of the company owners also selected some featured images for blog posts, and they were both uploading photos at the same time. Fast forward a couple months later, and the employer received a copyright […]
Read moreMay 22, 2018
Limelight Department’s New ADA- & WCAG-compliant WordPress Theme
There’s no shortage of WordPress themes, right? But there is a shortage of themes that are digitally accessible–meaning that the themes include out-of-the-box features that make a website accessible for people with disabilities. Now, perhaps for the first time ever, there’s a turnkey WordPress theme that is essentially WCAG 2.0-compliant right out of the box. […]
Read moreApr 30, 2018
According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters
Usually when it comes to writing, the advice given to writers is “less is more.” Think about the emails that you get in your inbox, the ones that compel you to read all the way through. They’re usually short, right? cA study done by a brand marketing company for the technology industry, called Polar, found that […]
Read moreApr 9, 2018
Do You Do Your Own Plumbing?
People have a lot of what I politely call strange ideas about marketing. Most people wouldn’t do their own plumbing for their home. Most people wouldn’t try to set their own broken bone. When it comes to hiring a professional, people pretty instantly recognize that they need to hire a lawyer, doctor, plumber, electrician, etc […]
Read moreMar 12, 2018
Announcing Three New Limelight Department Sites
We’re a website development agency! You probably already knew that, but we haven’t posted any new sites here in a while. Partly that’s because we’ve been writing about other things. Partly it’s because we just don’t think about it. Over the years we’ve launched so many sites. Launching sites is what we do, so sometimes […]
Read moreFeb 12, 2018
How to Identify Your Target Audience
It really doesn’t matter if you’re producing the highest quality content possible if the audience that’s reading it isn’t right for it. We believe that the right content given to the right audience at the right time is what will result in sales. But it’s not always easy to figure out exactly who your target […]
Read moreJan 31, 2018
Announcing Limelight Themes 2.0 – Sales Funnel Focused Websites
Yes, the last few weeks of the year and the first few weeks of the New Year (Hey there, taxes!) are busy for any business. But here at Limelight Department we’ve been busy not only working on tasks for clients but working on a major new service we’re offering. In April 2018, we’ll be unveiling […]
Read moreJan 17, 2018
How Facebook’s New Changes Will Affect Small Businesses
On January 11, 2018, Facebook announced sweeping changes to the way it will display results on its news feed. Long-time users of Facebook know that Facebook has made numerous tweaks over the years, both on the page and behind the scenes in places like its ad manager. But these are the most significant changes in […]
Read moreJan 4, 2018
4 Ways Dentists Can Get More Patients From Their Website
Dentists are some of the service providers who really benefit from having a lead-generating website. It’s crucial for service providers such as realtors, doctors, plumbers and other similar occupations to have an easy-to-find, user-friendly website that drives traffic to perform the actions that begin to create relationships. Some basic and not-so-basic considerations on a website […]
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