Nov 28, 2022
7 Steps for 2023 Marketing Success
Make 2023 Your Year for Proactive Marketing Success 7 Strategies to Implement Now, to Support Your 2023 Marketing Efforts So you're successfully jumpstarting your 2023 marketing efforts now by leveraging the last couple of months of the new year—and you're wondering how you can continue to ride that momentum to make 2023 your most [...] The post 7 Steps for 2023 Marketing Success appeared first on Liquid Spark.
Read moreNov 13, 2022
5 Easy Ways to Jumpstart 2023 Marketing
These 5 easy marketing wins will give your 2023 the jumpstart it deserves. And help you capitalize on what's left in 2022. With Q4 in full swing, it's time for tour operators, adventure brands, and destination management organizations alike to capitalize on the time left in this annual calendar. This post shares 5 strategic [...] The post 5 Easy Ways to Jumpstart 2023 Marketing appeared first on Liquid Spark.
Read moreJul 8, 2022
Google Analytics GA4 – What You Need to Know
Google Analytics is Changing to GA4 from Universal Analytics Let's take a deeper look at GA4 - Google's newest analytics platform. This post answers the questions: What is GA4? Why do we care? When will GA4 be the only analytics platform? When will Universal Analytics stop collecting website traffic data? Google [...] The post Google Analytics GA4 – What You Need to Know appeared first on Liquid Spark.
Read moreMar 23, 2022
Influencer Marketing for Your Adventure Brand
How Influencers Help Your Adventure Brand As social media became an integral part of consumers’ worlds, so did influencers. In every corner of the internet, creators have grown followings who listen and trust their recommendations. The outdoor adventure niche is no exception! Prominent public-facing individuals, like influencers, can be an extremely [...] The post Influencer Marketing for Your Adventure Brand appeared first on Liquid Spark.
Read moreFeb 24, 2022
Diversity Leadership Resources in the Outdoor Industry
Diversity Resources in the Outdoor Industry Explore Organizations Supporting and Facilitating Diversity Outdoors *Note: This blog is continuously updated to promote diverse resources in the outdoors. The original post was created on June 12, 2020 and has been updated on February 24, 2021, and most recently, February 24, 2022. At Liquid Spark, we realize [...] The post Diversity Leadership Resources in the Outdoor Industry appeared first on Liquid Spark.
Read moreJan 26, 2022
Sustainability Trends in Business and Tourism
Sustainability Insights Your Adventure Business Needs In late October of 2021, I had the opportunity to give a presentation to a group of the top adventure outfitters in the USA, on any topic I wanted to talk about. I chose sustainability in business practices because it is both an urgent need, and not nearly [...] The post Sustainability Trends in Business and Tourism appeared first on Liquid Spark.
Read moreJan 14, 2022
2021 Year in Review and Early 2022 Marketing Trends
Goodbye 2021 and welcome 2022! Reflecting on 2021, it was a year of exceptional domestic USA outdoor adventures, record-breaking seasons for many of our USA-based clients, extended resilience, continued hope, growth of inclusivity in the outdoors, and successful firsts for Liquid Spark. All this in the midst of full on pandemic year #2 and [...] The post 2021 Year in Review and Early 2022 Marketing Trends appeared first on Liquid Spark.
Read moreNov 29, 2021
The Tibetan Language Institute – Inspired Digital Makeover
The Tibetan Language Institute Sparks BIG Inspiration! In Episode 2 of the Adventure Spark Chats, we join Tibetan Language Institute co-founders Lama David Curtis and Deanna Curtis. They share about their experience running a unique Tibetan language training institute that combines classical literary Tibetan with profound Buddhism Dharma study. We did a total [...] The post The Tibetan Language Institute – Inspired Digital Makeover appeared first on Liquid Spark.
Read moreNov 24, 2021
Instagram Reels – What Your Adventure Brand Needs to Know
Everything You Need to Know About Instagram Reels Are you leveraging Instagram's new Reels functionality? This post dives into everything you need to know about Instagram Reels to be able to effectively use this element of the Instagram social media powerhouse channel. Wondering how Instagram Reels compares to TikTok? Check out our earlier post [...] The post Instagram Reels – What Your Adventure Brand Needs to Know appeared first on Liquid Spark.
Read moreNov 10, 2021
Holiday Marketing Advent Calendar for Adventure Brands – Updated
Looking for a fun holiday marketing idea you could try with your Adventure Brand to engage your customers and prospects? Have a look at how we did it, back in 2019 - featuring a mix of adventure brands and their sustainability efforts, and expert marketing tips from our Liquid Spark team in a unique [...] The post Holiday Marketing Advent Calendar for Adventure Brands – Updated appeared first on Liquid Spark.
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