Ramp Up Media

Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

We bring expertise on both the media and agency side. LMA’s media relationships positively impact our clients. We have a thorough knowledge of how business and marketing work together and how to effectively use marketing tools to achieve your desired results. LMA specializes in negotiating media schedules where they will most effectively reach your company's target audiences to achieve results. We develop effective media plans that achieve results by analyzing your industry and competition. We create partnerships through our long-term media relationships. This allows us to leverage highly competitive rates as well as unique opportunities and added-value. 

Branding is the face of your company and is treated as the first impression from the people you&#8217;re trying to connect with. Anything that the public sees is a part of a company’s brand: logos, graphics, a mission statement, and content related to your company’s vision are effective ways to build a reputable brand image. As a result, your message will be delivered clearly and concisely  Identifying Demographics The Restaurant industry is a very diverse marketplace with different cultures and types of people. Thankfully, branding is a practice that constantly changes to meet the company’s values and style.  It’s essential to identify whom you are talking to. Is it a high-end restaurant that’s looking for adults that want to experience sophisticated food? Or is it a relaxed homey restaurant targeting families and younger people who want quality ingredients at affordable prices? Content that targets a specific group of people while...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/branding-the-key-to-success-in-the-restaurant-industry/">Branding: The Key to Success in The Restaurant Industry</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

LMA Marketing + Advertising

Branding: The Key to Success in The Restaurant Industry

Sammy’s Food &#38; Wine has been going strong for thirty years with award winning salads, sharables, and fresh wood-fired pizzas. With 12 locations around San Diego, Palm Springs, and Las Vegas, Sammy’s Food and Wine is a staple restaurant and loved by many local residents who have been going to Sammy’s throughout their lifetime.  Following the success of Sammy’s, they opened two brunch restaurants in San Diego and Las Vegas, Toast and Toasted Gastrobrunch. Why Sammy&#8217;s Came to LMA Originally, Amy Bulgatz, Chief Financial Officer of Sammy’s restaurant group, came to LMA for help with their social media. She felt that with so many locations, they should have a bigger following and higher engagement on their social media platforms. She didn’t think her previous agency was growing their audience as much as they should be and was looking for more creativity. What Did LMA Do? LMA conducted a social audit for...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/sammys-food-wine-case-study/">Sammy&#8217;s Food &#038; Wine Case Study</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

Sammy’s Food & Wine Case Study

In the Digital Age companies are pressured to focus advertising solely on digital advertising. However, this may not be the most effective medium to focus on. Research and advertising results continue to support the use of radio advertising. The three main advantages of radio advertising are its reach, retention, and ROI (return on investment). Reach Radio’s reach even during the digital age hasn’t changed, in fact it has continued to grow. This challenges the idea that many potential advertisers have; radio is on the downfall. Radio continues to reach a growing audience which makes it an excellent platform for advertising.  Retention The retention offered from radio advertising is also often superior to its competitors. Radio has been proven to produce strong responses in impacting consumer behavior such as making a purchase, creating recognition, or stopping into a restaurant. While watching an advertisement is passive, listening to radio requires more engagement...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/why-radio-advertising-in-the-digital-age/">Why Radio Advertising in the Digital Age?</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

Why Radio Advertising in the Digital Age?

Tracking and Understanding Social Media Analytics can provide useful marketing data that is instrumental in achieving your marketing and advertising goals. Social Media Analytics is tracking data from anything you post or share on social platforms. They can help you understand numerous different marketing objectives such as the most effective content, determining your ROI, better understanding your audience, showing progress over time, and tracking interactions.  Where to Find Analytics  Each Social Platform has their own version of free Analytics. There are also numerous other paid options available for further insights. The free versions included on each platform are a great place to start. The major platforms and their corresponding analytics are Twitter, Twitter analytics; Facebook, Facebook page insights; YouTube, YouTube analytics dashboard; Instagram, post and profile insights. Another free tool to track social media insights is Google analytics. While these analytics relate directly to your website, they can also be...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/understanding-and-tracking-social-media-analytics/">Understanding and Tracking Social Media Analytics</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

Understanding and Tracking Social Media Analytics

Instagram’s algorithms determine how users are presented content, and it&#8217;s recently been updated in 2021. This not only impacts user experience, but brand outreach. It&#8217;s important for any brand marketing on social media to be aware of how Instagram ranks and displays information, in order to best utilize the platform. If you have been on Instagram for a while, you probably remember that posts used to be displayed solely in reverse chronological order. Instagram has since changed this algorithm to account for more factors. It&#8217;s important for brands to understand what types of content will boost your post and help them be seen by more users. There are six major factors Instagram looks at when displaying a user’s feed, and here is a breakdown of each: Interaction Instagram keeps track of the type of post you like and then displays those types of post later on. Ultimately Instagram is looking...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/instagramalgorithm/">Best Ways to Utilize the Instagram Algorithm in 2021</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

Best Ways to Utilize the Instagram Algorithm in 2021

Paid digital advertising is an excellent way to increase your brand&#8217;s reach to potential customers. The two major forms of digital advertising are pay per click (PPC) advertising and paid social media advertising. Both allow you to have greater impressions on search pages and social media feeds. Utilizing these strategies will increase your brand awareness and ability to reach potential customers who may not find you otherwise. PPC Advertising In PPC advertising, you pay for the amount of clicks your advertisement receives. This is beneficial because you are only paying when customers click through to your landing page, essentially buying page visits. The way PPC ads are purchased and targeted is through bids on specific ad space. Google then displays the top ads based on the bid amount and best quality advertisement. Other major advertising platforms for PPC advertising are Microsoft and Amazon. PPC advertisements can take the form of...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/ppc-v-paid-social-media-advertising/">PPC v. Paid Social Media Advertising</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

PPC v. Paid Social Media Advertising

Utilize Amazon OTT (over-the-top) advertising for an effective way to enhance your marketing efforts and increase your brand&#8217;s reach. Amazon OTT runs ads on Amazon-affiliate sites like IMDb.com, Twitch, and Fire TV. The difference between OTT  and traditional TV advertisements, is that OTT runs on specific apps instead of cable TV. The advantage of Amazon OTT advertising, is that it allows you to specifically target ads towards a more engaged and likely to purchase audience than that of traditional TV advertising. Amazon gives advertisers access to a long history of customer data in relation to shopping interest, which helps effectively target your audience. Below are some tips to setting up your OTT advertisements in the most effective way.  Identify and target your audience  Before starting anything else, it is important you accurately identify your audience and their characteristics. Understanding your audience and how best to reach them is crucial in creating...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/best-ways-to-utilize-amazon-ott/">Best Ways To Utilize Amazon OTT</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

Best Ways To Utilize Amazon OTT

Today we are honored to hear Laurie Fisher, the Founder and CEO of LMA, answer a series of 30 questions! Laurie founded LMA in 2004 and has presided over the company ever since. She opened the agency as a result of many client requests to assist them with all aspects of marketing. Laurie has always stressed client results as the foundation of her business.Her vision and long-standing relationships with both the media and her clients, has taken the business from start-up to one of the leaders in the industry. Laurie has over 20-plus years of media experience and an extensive background as an award-winning producer for such organizations as Clear Channel Communications, Jacor Broadcasting, Gannett and Midwest Television. Here is the entertaining, informative, and fun information we found out: &#160; When did you open LMA? In 2004! When you were ten, what did you want to be when you grew...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/30-questions-with-laurie-fisher/">30 Questions with Laurie Fisher</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

30 Questions with Laurie Fisher

Why The Winery Came to LMA The Winery, located in La Jolla, Tustin, and Newport Beach, focuses on bringing &#8220;contemporary California regional cuisine, with a hip, vibrant, sophisticated setting, to create a cutting-edge dining experience&#8221;. LMA created a successful marketing campaign to help double their profits. Due to the franchise, each location has had its own specific goals that LMA was able to help meet. The Winery at UTC in La Jolla had a lease with Westfield that required them to be open for lunch during the week. This became very costly, and our client was losing money on this because of the lack of customers during their lunch hours. As their losses for lunch continued to mount, their owner JC Clow made it their goal to break even. One of the challenges they faced was the area. Surrounding UTC are office buildings with major companies such as Qualcomm and...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/the-winery-case-study/">The Winery Case Study</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

The Winery Case Study

Why La Jolla Cosmetic Came to LMA La Jolla Cosmetic is the most awarded cosmetic surgery practice in San Diego. They are dedicated to patient care and education while creating a welcoming, comfortable environment that ensures privacy and confidentiality. Originally, La Jolla Cosmetic worked directly with large, national Radio and TV groups. They soon realized that their internal marketing department was being spread too thin and looked to hire an outside perspective. Following countless hours of research, strategy meetings, and proposals, LMA created a suitable marketing plan that has resulted in years of trust and partnership. What Did LMA Do? Our team has worked with LJC in a variety of areas including overall strategy, Radio, TV, and Digital creative, media buying, PR, and social media management. We have implemented Radio endorsements across multiple stations, using local personalities to explore their brand, talk about the patient reviews, and let San Diego...
The post <a rel="nofollow" href="https://www.lmaworldwide.com/ljcsc-case-study/">La Jolla Cosmetic Case Study</a> appeared first on <a rel="nofollow" href="https://www.lmaworldwide.com">LMA Marketing + Advertising</a>.

La Jolla Cosmetic Case Study

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