Lonsbury Consulting Inc
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Lonsbury Consulting Inc
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SOCIAL MEDIA MARKETING
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Dec 10, 2020
“Your Leads Suck!”
Handing off sales leads before they are ready to buy is a sure way to destroy marketing’s credibility. The last thing marketing wants to hear from sales is that the leads we’re providing aren’t worth following up. So, we can all agree that only well-qualified leads should be turned over to your sales team. But how do you know when a prospect is ready to buy? The answer lies in tracking the prospect’s behavior using a lead scoring tool. With lead scoring, leads “earn” scores based on their engagement withSEE DETAILS The post “Your Leads Suck!” appeared first on lonsbury consulting.
Read moreSep 14, 2020
Is it time to automate your practice development?
Many attorneys struggle to find time for practice development because they’re too busy managing existing client relationships and keeping up with their billable hours goal. So, they to work on building their practice only when they have the time. And why not? You can’t put practice development ahead of billable hours, right? The problem is that the perpetual cycle of “too busy/not enough work” is created by this approach to practice development. And the only way to break this cycle is to systematically work on generating new business every week. SEE DETAILS The post Is it time to automate your practice development? appeared first on lonsbury consulting.
Read moreOct 8, 2018
12 Ways to Start Using Marketing Automation in Your Business
Whether you are still considering an investment in marketing automation or you’re just getting started, it is easy to become overwhelmed by all the possibilities, capabilities, and opportunities marketing automation offers. So, it is common for new users to ask, “Where should I begin?” While each business will answer that question according to its own particular needs and circumstances, here are 12 simple, practical uses for marketing automation that you can start implementing right away: New Customer Welcome – automatically send thank you/welcome emails when customers purchase. If you areSEE DETAILS The post 12 Ways to Start Using Marketing Automation in Your Business appeared first on lonsbury consulting.
Read moreAug 28, 2018
Get More Conversions with Automated Lead Nurturing
Put Existing Leads Back into Your Funnel with Marketing Automation While it seems logical that driving more traffic to your site results in more sales, it’s not as efficient as converting more of your existing traffic. Consider the math: You need 10,000 visitors with a 2.5% conversion rate to equal the same number of conversions as 6250 visitors at a 4% conversion rate –an easy concept that most would accept. But how do you increase your conversion rate? 79% of marketing leads never convert into sales. (Source: MarketingSherpa) The factSEE DETAILS The post Get More Conversions with Automated Lead Nurturing appeared first on lonsbury consulting.
Read moreAug 20, 2018
How to Write a Blog Article for SEO
A client recently asked, “How do you write an effective blog article?” It turns out that he has a summer intern and he wants her to write some blog articles in her spare time. Knowing that we are working on getting his business on the first page of search results, here’s what I told him are 7 important considerations for writing blog articles for SEO. 1. Start by creating high-quality content. Your blog post should provide useful and/or informative content that solves the reader’s problem or answers the reader’s question.SEE DETAILS The post How to Write a Blog Article for SEO appeared first on lonsbury consulting.
Read moreAug 15, 2018
— USE ALL CAPS and 6 other tactics that are sure to sabotage your email open rates.
NOBODY LIKES TO BE SCREAMED AT! And that is essentially how people react to all cap subject lines. It also looks spammy. So use Title Case with your subject lines. Here are 6 additional tactics to avoid: Heavy use of exclamation marks!!!!!!!! One study I read says don’t use exclamation marks at all. The reason: an exclamation mark can be a trigger for spam filters, keeping your email from ever hitting the inbox. Overzealous use of currency $ign$ $$$$$ Similar to exclamation points, dollar signs are a no-no. (Also, theSEE DETAILS The post — USE ALL CAPS and 6 other tactics that are sure to sabotage your email open rates. appeared first on lonsbury consulting.
Read moreAug 13, 2018
3 Techniques to Improve Your Retargeting Results
Chances are you’ve already experienced retargeting. You’re looking at a particular product or service and suddenly you start seeing ads for the very same product or service popping up all over the Internet. That’s retargeting; also called remarketing or behavioral retargeting. Retargeting is simply targeting prospective customers who have either visited your website (site retargeting), searched for your products or services (search retargeting), or viewed content that is relevant to what you offer (Contextual targeting). Even if you’re not currently engaged in retargeting, your competitors probably are. Seven in 10SEE DETAILS The post 3 Techniques to Improve Your Retargeting Results appeared first on lonsbury consulting.
Read moreAug 10, 2018
How to get awesome backlinks
Links continue to be a significant ranking factor for Google. Content with both high shares and links can improve your search ranking and drive traffic. So what’s the secret to getting awesome backlinks? Publish linkable content. Well, duh. But, most web pages – mine included – focus on explaining who we are and why customers should choose our wonderful products and services; and no one is going to link to a product page. You need content that people want. While this isn’t a revelation for many, let it be aSEE DETAILS The post How to get awesome backlinks appeared first on lonsbury consulting.
Read moreAug 6, 2018
What is Marketing Automation?
Marketing Automation is the use of powerful software to improve your customer and prospect relationships, accelerate sales by nurturing every lead through the sales journey, distribute content to the right leads at the right time, personalize selling message in emails and on websites, and automatically hand-off qualified leads to sales when the prospect shows key buying signals. Research shows that when used effectively, Marketing Automation results in more qualified sales leads, higher conversion rates, and an improved customer experience. According to a report by VB Insight, 80% of marketing automationSEE DETAILS The post What is Marketing Automation? appeared first on lonsbury consulting.
Read moreMar 27, 2018
How to optimize your website for conversions
If your website is not optimized for converting visitors into customers, then you’re missing out on sales. To optimize your website for conversions: Design your website for mobile. Shoppers are more 5X more likely to abandon a website that isn’t optimized for mobile. Responsive design is not enough. With more people searching and shopping on their mobile device (51%) than on their desktop (42%), your website must be designed for mobile. Don’t make them wait. Most people will leave a slow loading website in less than 4 seconds. More landingSEE DETAILS The post How to optimize your website for conversions appeared first on lonsbury consulting.
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