Dec 7, 2022
Comparing BigCommerce and Shopify for eCommerce Solutions
If you’re looking to create an eCommerce store, you’ve probably heard of BigCommerce and Shopify. Both platforms provide the necessary tools to help you build an online shop, so which one should you choose? Let’s take a look at the pros and cons of each platform to see how they compare. BigCommerce BigCommerce is a […] The post Comparing BigCommerce and Shopify for eCommerce Solutions appeared first on LuccaAM - eCommerce Digital Agency.
Read moreDec 1, 2022
Anticipate the Future: 6 Ecommerce Trends to Prepare your Business for 2023
It’s no secret that the eCommerce landscape is constantly changing. New technologies and platforms are always emerging, and it can be hard to keep up. But if you want your eCommerce business to be successful, it’s important to stay on top of the latest trends. Not only will this help you anticipate changes in the […] The post Anticipate the Future: 6 Ecommerce Trends to Prepare your Business for 2023 appeared first on LuccaAM - eCommerce Digital Agency.
Read moreNov 17, 2022
Get to Know Google Analytics 4
The Next Generation of Google Analytics Google Analytics is always evolving to provide users with more insights into their data. The latest version, Google Analytics 4, is the next generation of GA and offers a number of new features and capabilities. Universal Analytics is the current version of Google Analytics, and it will be sunsetting […] The post Get to Know Google Analytics 4 appeared first on LuccaAM - eCommerce Digital Agency.
Read moreNov 3, 2022
How to Personalize Your Email Marketing to Increase Engagement
In today’s competitive marketplace, email marketing is more important than ever. With so much noise and so many businesses vying for attention, finding ways to stand out from the crowd is essential. Email marketing is a great way to connect with your audience and promote your products or services. It is one of the most […] The post How to Personalize Your Email Marketing to Increase Engagement appeared first on LuccaAM - eCommerce Digital Agency.
Read moreOct 20, 2022
Why You Should Be Using Performance Max as an eCommerce Business Owner
As a business owner, there’s an alternative campaign strategy to supplement the conventional keyword-centered search campaign and smart shopping model. Performance Max is a recent goal-based marketing campaign tool that allows advertisers to grow their reach by using Google Ads‘ multiple advertising platforms. With a single campaign, an advertiser using Performance Max can access the […] The post Why You Should Be Using Performance Max as an eCommerce Business Owner appeared first on LuccaAM - eCommerce Digital Agency.
Read moreSep 26, 2022
5 Tactics for Increasing Black Friday and Cyber Monday Sales in 2022
In tough economic conditions, the arrival of Black Friday and Cyber Monday is a massive opportunity for e-commerce stores. The chance to capitalize on an increase in traffic and sales is not something to take lightly. Even if you do nothing, you might see some additional sales. However, if you take a strategic approach, it […] The post 5 Tactics for Increasing Black Friday and Cyber Monday Sales in 2022 appeared first on LuccaAM - eCommerce Digital Agency.
Read moreMar 28, 2022
3 Ways to Avoid Email Fatigue
Email marketing has changed and will continue to change. As email marketers it is our job to stay on top of trends. If you haven’t noticed lately email marketing is growing at a very quick pace. Your inbox sees at least 121 emails a day according to Radicati and will continue to grow. It will […] The post 3 Ways to Avoid Email Fatigue appeared first on LuccaAM - eCommerce Digital Agency.
Read moreMar 17, 2022
2022 SEO Trends
If You Aren’t Paying Attention to These SEO Trends in 2022, Your Rankings Are Sure to Drop! SEO remains the most viable and cost effective way to understand and reach your target audience in crucial moments of the buying process. By now businesses should understand that if you want the proper visibility and searchability for […] The post 2022 SEO Trends appeared first on LuccaAM - eCommerce Digital Agency.
Read moreFeb 24, 2022
Product Recommendation Quiz: Your Personal Shopper at Scale
With an eCommerce store, your goal is to attract shoppers to your website and turn them into buyers. It’s a simple statement but it’s quite not that easy. As you know, there are so many steps in between attracting traffic and converting them into customers. One of the steps is giving your shoppers the information […] The post Product Recommendation Quiz: Your Personal Shopper at Scale appeared first on LuccaAM - eCommerce Digital Agency.
Read moreJan 31, 2022
If Your Website Doesn’t Have These Things, You’re Losing Money!
In today’s world there’s simply no way a business owner can ignore the importance of having a website that looks great and is easy to navigate. As we can see, the pandemic has made drastic and permanent shifts to buyer behavior. Online shopping is booming, and you need to take advantage of this community of […] The post If Your Website Doesn’t Have These Things, You’re Losing Money! appeared first on LuccaAM - eCommerce Digital Agency.
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