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Dec 19, 2022
Is Your Data Business-Ready?
“Every company has big data in its future, and every company will eventually be in the data business.” – Thomas H. Davenport I’d like to ask a few questions and perhaps suggest a new KPI. How long does it take your company to decide and act? How long do you actually have to decide and […] The post Is Your Data Business-Ready? appeared first on Luckie.
Read moreDec 16, 2022
PM360: Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?
EXCERPT FROM PM360: Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is still having reverberations on our economy, our health, and the life sciences industry to this day—but that didn’t stop us from asking 10 industry experts to take their best shot at anticipating what to expect in 2023 and […] The post PM360: Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years? appeared first on Luckie.
Read moreOct 4, 2022
Why Predict the Future When You Can Change It?
As seen in the September 2022 issue of MM+M magazine. Tap into the power of prescriptive analytics. Would you prefer to predict that a physician will write a prescription or to actually get the script written? By evolving your use of data, you can take control of the demand curve and fuel the connection between […] The post Why Predict the Future When You Can Change It? appeared first on Luckie.
Read moreAug 12, 2022
7 Signs You’re Being Catfished by Luck
Luck is diabolical. At once charming and persuasive, comforting and fascinating, luck makes you feel smart and seen. More alive than you’ve ever been. You imagine a happy, successful future together. You feel on top of the world. The post 7 Signs You’re Being Catfished by Luck appeared first on Luckie.
Read moreJul 27, 2022
Luckie Launches a Healthcare Division
Luckie Health will provide data-centric marketing solutions for healthcare companies. The post Luckie Launches a Healthcare Division appeared first on Luckie.
Read moreJul 20, 2022
Good fortune is not good luck.
They say fortune favors the brave, but little is said about the brave being lucky. The post Good fortune is not good luck. appeared first on Luckie.
Read moreJun 22, 2022
Luckie Opens Three New Offices
BIRMINGHAM – Marketing agency Luckie & Company recently hosted a business event to launch the opening of their new 15,000 sq ft office in downtown Birmingham, adjacent to the neighborhood where the company started 70 years ago. At the event, which included a panel discussion with business and civic leaders about preparing for the workforce of […] The post Luckie Opens Three New Offices appeared first on Luckie.
Read moreApr 28, 2022
Should You Advertise During a Supply Shortage?
The post Should You Advertise During a Supply Shortage? appeared first on Luckie.
Read moreMar 15, 2022
Hype or Hope? The Brave New World of Web3 Marketing
The post Hype or Hope? The Brave New World of Web3 Marketing appeared first on Luckie.
Read moreDec 10, 2021
4 Characteristics of Great Strategists
The post 4 Characteristics of Great Strategists appeared first on Luckie.
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