Lulu Web Design. Agency Vista

Apr 8, 2020

How Much Does a Website Cost?

It depends...but here's some good resources to get you started. Excuse the obvious analogy, but building a website is a bit like building a house, and the more complex and custom you get, the higher the price-tag. If you're here in the Upper Valley of VT/NH, most small web shops like me (not just designers, but people who also understand strategy, content development, SEO, and how to align a website with your business goals) charge an average of $100-$200 an hour. I know that seems like a lot, but if you count up all the knowledge and expertise gained over the years, and how that will benefit the growth of your business, it's actually very good value. Note: my billable rate was between $100-$150 but is now on a sliding scale between $60-$85 during the Covid Virus pandemic. You'll often find if going to a bigger agency with more overhead, it's impossible to get a website for less than $10k. Here are a few good links that detail the average national cost of a website, and the variances involved: Freshbooks: How much does a website cost? Mark Brinker: How much does a website cost? Web FX: How much should a website cost in 2020? IMPACT: How much does a website re-design cost?

May 3, 2019

Why you must stop working with clients you cannot serve well

Defining your ideal customer will absolutely, positively, help your business to thrive.

Apr 3, 2019

How changing my financial system drastically improved my financial situation

Master your cash flow and make a profit no matter how tiny your income is!

Mar 15, 2019

Website Redesign & Marketing Strategy for Boynton Construction - Hartland, Vermont

Overview Boynton Construction is a custom home builder with over 20 years of experience serving the communities of the Upper Valley in New Hampshire and Vermont. In addition to new home construction, Boynton Construction offers major renovations, remodels, and additions. Josh Boynton, owner, runs a tight-knit crew of three direct employees, and is renowned by customers for having fair and transparent pricing, impeccable work ethics, and delivering projects on time, every time. THE PROBLEM Boynton Construction's website had several challenges that prevented it from being effective in attracting the right website visitors and converting them into leads. The website wasn't mobile-friendly and the design was outdated, the content was not written to appeal to Boynton's target market, there were no clear CTAs (Calls to Action) and, with little-to-no SEO (Search Engine Optimization), the website was not being found on Google. OUR SOLUTION A Strategy-Driven Website Bolstered by a Clear Marketing Plan We met with Josh to dive deeply into his business vision, goals, ideal clients, and brand to get to the heart of what really makes Boynton stand out from the many other residential contractors in the area. After several discovery sessions, we created a comprehensive website, messaging, and marketing strategy focused on connecting the truth of Boynton's brand with the desires and needs of the customers he seeks to serve. Discovery Website, messaging, & marketing strategy Advanced local Search Engine Optimization (SEO) Comprehensive mobile-friendly website with strategic messaging created by Lulu Phased approach, budget-conscious marketing implementation Marketing training TIMELINE JANUARY 2019 - discovery, competitive research, keyword analysis, resulting in comprehensive website & marketing strategy FEBURARY 2019 - website design, messaging, and build, resulting in the website being published APRIL 2019 - marketing set-up and training "It was so helpful to meet with Lulu to uncover the true value that Boynton offers to customers. Being so busy in the field, it was great that she designed, built, and created all the content for the website without any help from me. I know I can trust her business and marketing savvy to help reach the kind of clients that Boynton Construction wants to work for." THE RESULTS A beautiful, fully optimized website that reflects the depth of Boynton Construction's brand, and a marketing strategy that Lulu will train one of Boynton's employees to implement this coming Spring, 2019.

Feb 12, 2019