This year, M&R will celebrate our 15th anniversary

What’s the Difference Between Website Sessions & Page Views?

In this article, we’ll discuss the difference between two key terms: website sessions and page views, and how to gain insight into your website’s performance.

3 Reasons Your Website Might Have a High Bounce Rate

There are dozens of factors that can impact your website’s bounce rate and user behavior. Let’s explore 3 of the main factors and show you how to fix them.

5 Practical Examples of Location-Based Marketing Campaigns for Your Business

Location-based marketing campaigns allow for a company to reach potential customers when they cross a virtual fence. Allow us to highlight 5 practice examples of location-based marketing campaigns.

7 Tips to Leverage Location-Based Marketing in 2023

Location-based marketing uses your target audience’s physical location to serve relevant marketing material. Consider these 7 tips to leverage location-based marketing in 2023.

Do Geofencing Ads Work? How to Track & Understand Campaign Performance

Add geofencing to your marketing strategy to reach your target audience. Once established, you can track your campaign performance in real time and enhance your results.

6 Immediate Benefits of Geofencing Advertisements

Geofencing advertising is a form of location-based marketing for businesses. When you create a winning geofencing strategy, you can expect 6 immediate benefits.

Geofencing 101: The Essential 5-Step Guide to Location-Based Marketing

Geofencing campaigns must be wisely executed. A quality location-based marketing strategy requires planning and monitoring to maximize impact.

How to Use Geofencing to Capture Quality Leads

Innovative solutions like geofencing send hyper-specific advertising to mobile users, allowing you to capture quality leads and serve existing customers at the same time.

Does Social Media Marketing Work? Key Performance Indicators to Watch

A key performance indicator tells you if your chosen social media marketing methods are working… or not. Three important KPIs for social media marketing are reach, engagement, and leads.