Let’s talk about Torches of Freedom.   Edward Bernays, known as “the father of #publicrelations” decided to take on a challenge to eliminate the social taboo against women smoking in public. His client at the time George W. Hill, president of the American Tobacco Company, asked him how they can get women to smoke on the streets.   Bernay’s answer was getting Lucky Strike cigarettes to the women’s liberation movement, and staged a demonstration at the 1929 Easter parade, hosting fashionable female gurus photographed flaunting their “torches of freedom” – Lucky Strike cigarettes.   #publicrelationsagency #socialbranding #business #womenbusiness

How social media has changed the #PRindustry? As both disciplines are based on communications, social media‘s ability to send real-time messaging to a broader audience amplifies PR, making it stronger and longer-lasting. The content we publish can be spread faster and reach further with the help of social media. In the past, PR was aiming at very specific audiences – stakeholders and business partners. Nowadays, social media has expanded targeted groups as everyone is on their social media accounts. Lastly, PR practitioners can now re-share the media content and boost it – earn becomes paid, which could be a win-win for a brand and its audience.

It’s crucial to recognise the importance of your client’s needs, but at the same time, your own needs shouldn’t be neglected as well. Promoting yourself is almost as important as promoting your clients. In this piece by PR Today, you can find helpful tips on how practitioners can promote themselves and their #businesses. Explore how now: https://bit.ly/3sc79ys

As the saying goes, a lie can travel halfway around the world while the truth is still putting its boots on. “In fast-paced outbreaks dominated by ‘unknowns’, uncovering the facts – let alone communicating them – is a hostage to science. There’s a real need for patience as we wait for the evidence-base to build – but as disease spreads and uncertainty grows, patience is often in short supply.” Explore why #communications during the coronavirus outbreak should embrace the information lag: https://lnkd.in/ePRZxQ4

Another successful #PowerTalk event in the bag! Last week we had the opportunity to delve into an insightful discussion with Dr. Solomon Passy, founder of Atlantic Club of Bulgaria, Bulgarian scientist, Tweet Influencer and TEDx Speaker to lead the conversation around leadership trends and what Bulgaria is expecting this year from its new political parties. Thank you for sharing your brilliants insights! Here's some food for thought: #leadership #opportunity #leaders #leadershipdevelopment #event