What we’ve seen across the marketing world over the last year is what we’re calling the “panic pivot” — a drastic shift in strategy as marketers attempt to adapt to the new world we’re living in. It’s becoming increasingly clear that a shift is necessary and marketers will need to adapt using these new innovations - https://hubs.ly/H0L4Hb00

As you know, we love to talk about sales and marketing alignment. Or, lack thereof. That's where a good marketing team can become great! We, as marketers, need to give our sales teams all of the information they could ask for and more so that when we transition a lead from marketing to sales. 1. Identify which persona they align with. What are your customer’s pain points? What motivates them? How do they gather information before making purchasing decisions? 2. Give sales all of the touchpoints the lead has had with marketing. What pages of the website have they visited? Which emails have they responded to? What social messages resonate with them? 3. Share broad metrics with your sales team in terms of the pipeline so you can work together to build a strong pipeline conversion strategy. With all of that glorious information by their side, sales is set up for success. And you my friend, are a hero. Let's work together — synergize with our sales teams — and create an unstoppable smarketing force!

According to the 2017 In-House Creative Industry Report, more than two-thirds of in-house teams partner with external agencies. If you’re searching for options to boost your internal marketing team here are some reasons an agency partnership may be the right solution - https://hubs.ly/H0L4Gs90

Unfortunately, today is our last working day with Dillon “Pickle” Loomis. Dillon joined MTM as a Social Coordinator and has since risen through the ranks to become our most valuable SEO asset. While we are sad to say goodbye, we know that your future is bright and Luxury Presence is lucky to have you become part of their team.

We are proud to be a 2021 Excellence Award Winner! Each year, UpCity awards service providers with the highest customer satisfaction and brand integrity based on a variety of online brand credibility ranking factors including reviews, presence in search engines, web authority, and more. https://hubs.ly/H0MrpDY0