𝐖𝐡𝐲 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐭𝐚𝐢𝐥𝐨𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 According to Hootsuite, 73% of consumers will abandon a brand after three or fewer negative customer service experiences. Meanwhile, 44% of consumers will rarely or never complain to a company about a negative customer service experience, so businesses may never know the reason for attrition. As customers continue to shift their activity to digital channels, innovative retailers are finding ways to incorporate digital tools to enhance all aspects of customer experience. Thus, customer-centric strategy is implemented to capture customers specific needs and wants to fulfill them. Contact Magister today for consultation https://lnkd.in/gZefNmS #Bpomarketing #digitalmarketingagency #outsourcedmarketing #customerservice #digital #customerexperience #strategy #brand

𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐖𝐡𝐚𝐭 𝐚𝐧𝐝 𝐖𝐡𝐲 The human being is influenced by what we were exposed to every day. Influencer marketing is created addressing this portrait. Indeed, it is a kind of social media marketing that utilizes individuals’ opinion impact on others. Influencer marketing works because of the trust that social influencers have built up with their following. Recommendations from these people can be seen as social proof which has more weight than just normal WOM.  Influencer Marketing is a trend driver method that relies a lot on what the majority of the targeted audience like to do see. If your target audience is the millennium, they have different preferences to Gen Z audience. For lifestyle and fashion content, authenticity is now the top priority that makes the casual poses and natural edition the most-loved content.  According to a survey, 89% of marketers said that ROI from influencer marketing was comparable to or even better than other networks. This suggests the promising potential of this method contributing to the campaign success. Start your marketing campaign today with Magister support! Contact us for consultation and quotation https://lnkd.in/gZefNmS #Bpomarketing #marketingoutsourcing #digitalmarketing #influencermarketing #socialmediamarketing #branding

𝐖𝐡𝐞𝐧 𝐭𝐨 𝐫𝐞𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐛𝐫𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Building a strong brand is vital for an organization. By carefully constructing your brand through stories, relationships, marketing messages and visual assets, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship. Brand building is not a short story, it requires time and effort to make it work. However, in certain situations such as the ones listed below, an in-depth analysis should be carried out to evaluate brand impact which later is a good resource to reconsider branding activities.  -        Changing in business structure: New CEO, mergers, acquisitions, demergers -        Changing in business objectives: Repositioning, changing market -        Tackling existing issues: Outdated image, bad reputation -        Brand development: Internationalization, differentiation, expanding brand portfolio Book a consultation with Magister for more branding strategy at https://lnkd.in/gZefNmS #bpomarketing #marketingconsulting #marketingstrategy #branddevelopment #branding #digitalmarketing

𝐓𝐎𝐏 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐈𝐌𝐂 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 In recent years, IMC is usually mentioned by marketing consultants all over the world. IMC stands for Integrated Marketing Communications which is the practice of targeting customers using diverse channels, with consistent messaging. IMC campaign is the use that aims to reinforce messaging across multiple platforms.  According to research, 72% of consumers want to be engaged with an integrated marketing approach, but only 39% are receiving that. Additionally, 87% of US internet users use more than one device when browsing online. This implies a great advantage for enterprises that utilizes IMC campaign.  Looking at more detailed information, these below are the great benefits of an IMC campaign •          Reach a wider audience •          Balances short-term results and long-term brand growth •          Increases recall and recognition potential •          Generates consistency and credibility •          Repurpose assets to reduce content development cost Still unsure about what to do with your marketing activities? Contact Magister for more information: https://lnkd.in/gZefNmS #digitalmarketing #bpomarketing #marketingoutsourcin #content #imcstrategy #imccampaign

𝐇𝐨𝐰 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐚𝐧𝐭? It is beneficial for any organization to have an in-depth understanding of their targeted customer. It is a valuable resource to determine the next strategy to be implemented. There are 2 types of research that provide information for organizations. One is secondary research which is collecting data from existing reports, newspapers, documents. Another is primary research which is designated for current objectives.  Research methodology can be ranged from a face-to-face interview, experiments… An online survey is one of the most used because of the low cost, ease of operation, and the large amount of data collected. However, an online survey that is conducted in the wrong way is a waste of time and effort. The below checklists will help you to plan for the online survey. - Establishing survey goals - Selection of your audience - Asking the right questions - Promoting your survey - Reporting and analysis Magister is ready to assist you to understand more about your targeted audience. Send us your request for consultation. https://magisterco.com #bpomarketing #marketingoutsourcing #marketingconsulting # #research #data #strategy