The Post Pandemic Business Era: How Brands Must Reimagine Themselves For The Future. Part two of our three-part series guides brands through examining and rethinking new product and service innovation to meet consumers’ evolved needs. Read on in the blog! https://bit.ly/2RO6ELo

This article on Harvard Business Review points out some important factors to consider when marketing to a buyer who is not the user. Magnani helps clients navigate the challenges of marketing to a buyer who is not the user with our Narrative-Based innovation process. We find that this process uncovers solutions that help clients move buyers through the sales funnel and create happy users. http://bit.ly/2Q7myzH

Michael's advice for working from home is to treat mornings like you would any other day: get dressed for work, open up the blinds and let the sunshine in, get the coffee on and check in on the world. His challenge while working remote is very relatable. Michael says, “I need to stay busy and quiet the carbs in the kitchen calling my name. ‘Michael, we’re in here, beautiful, delicious crackers just waiting…’” We’ll keep you posted on if he ever gets those crackers to pipe down.

The Post Pandemic Business Era: How Brands Must Reimagine Themselves For The Future. Part one of our three-part series focuses on creating a contactless #customerexperience while maintaining personal connection. Read more in our new blog series by Experience Strategy Director, Michael Sauer! https://bit.ly/2V7Thbg

Maintaining the same drive and #creative energy working from home as we derive from being together in the office can be a challenge. So, how do we all create that perfect workspace, maximize productivity and stay mostly sane? A few of the Magnani folks were only too happy to share. Read more in the blog! https://bit.ly/349DBXN