Maricich Health on Blog

Maricich Health on Blog

Mar 18, 2020

With COVID-19 upon us, there are many critical resources going to the very important task of crisis communications and keeping the tone and timing of all messaging in line with the current public sentiment. The biggest challenge for many marketers will be how to balance the here and now with the business-forward marketing that will […] The post Health System Branding in the Age of COVID-19 appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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May 9, 2019

The face of America is changing. For healthcare marketers, this new reality is creating unprecedented challenges in strategy: First, how do you connect with diverse populations when the cultural hallmarks that have long defined them are no longer valid? And how do you stay relevant when minority influences are becoming mainstream, transforming culture and consumption […] The post Cultural Fluidity and Healthcare Marketing–The New Reality appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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Feb 15, 2019

In a recent HealthLeaders interview with L.A. Care CEO John Baackes, rebranding and marketing efforts were attributed as key factors in the steady growth of the organization. The campaign theme of “Elevating Healthcare in Los Angeles County” helped to drive membership growth to more than 2 million Medi-Cal and 100,000 L.A. Care Covered (California) members. […] The post L.A. Care’s Success Noted in HealthLeaders appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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Oct 2, 2018

Maricich Health recently earned top national honors for its work on behalf of its clients L.A. Care Health Plan and Santa Clara Valley Medical Center including recognition for the top integrated healthcare marketing campaign in the U.S. for a provider or insurer in 2018. The Healthcare Marketing Impact Awards, presented annually by Modern Healthcare and […] The post Maricich Health Receives Awards from MM&M, Modern Healthcare and Ad Age appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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Jun 15, 2018

Maricich Health took home the coveted Delegate’s Choice Award in addition to two other Golds at the 2018 Hospital Marketing National (HMN) Conference held on June 5 in Atlanta, Georgia. Agency peers and hospital marketers around the country voted Maricich Health’s “Go Public!” campaign for Santa Clara Valley Medical Center as the Gold winner of […] The post Maricich Health Wins Delegate’s Choice Award at 2018 Hospital Marketing National Conference appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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Mar 2, 2018

Maricich Health, an integrated branding, advertising and marketing communications agency serving the healthcare industry, today announced a proprietary approach to healthcare marketing that effectively reaches multicultural and general market consumers – Total Market Infusion.℠ Total Market Infusion is an emerging best practice that takes into account cultural nuances, mindsets, social determinants and education levels to […] The post Maricich Health Announces Total Market Infusion,℠ A Proprietary Approach to Multicultural Healthcare Marketing appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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Oct 24, 2017

Maricich Health, an integrated branding, advertising and marketing communications agency serving the healthcare industry, announced today that it was awarded the prestigious Silver Medical Marketing & Media (MM&M) Award for its work with client L.A. Care Health Plan during the MM&M Awards ceremony Oct. 19 in New York. West-coast based Maricich Health beat out several […] The post Maricich Health Awarded Silver MM&M Award for Multicultural Campaign appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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Aug 3, 2017

As Congress regrouped last week to move a short-term healthcare agenda forward to shore up health insurance markets under the Affordable Care Act, there was a great article in the The New York Times about the activists around the country who stood up and made their voices heard. Of particular interest, were the many organized millennials who spoke out against […] The post The Americans Who Saved Health Insurance appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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Aug 2, 2017

There’s always some new digital technology that other industries, in particular brands targeting younger consumers, are quick to adopt. There’s a lot less risk in promoting a video game than a hospital connecting with patients about a planned surgery or details on a health record. Even for the most adventurous healthcare organization, HIPAA regulations can […] The post A CMO’s Guide to Chatbots appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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Aug 1, 2017

We’re proud to announce our work with L.A. Care Health Plan developing the recently launched branding campaign to spread the word about the greater purpose of the organization and its service to millions of plan members within the City of Angels and Greater Los Angeles County. With the campaign headline “Elevating Healthcare in the City […] The post Elevating L.A. Care appeared first on Maricich | Healthcare Branding & Advertising Agency -- Hospital Marketing Firm -- Medical Device & Pharma -- Health Plan Marketing.

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