Market 8
0 reviews
Market 8
0 reviews
Read more
SOCIAL MEDIA MARKETING
Is this your agency?
Save to favorites
Jan 3, 2022
What makes users stick? | Finding the North Star Metric
In 2012, 123FormBuilder was just beginning to gain traction. As a relatively new solution in the still-young e-signature market, FormBuilder enjoyed modest success — the young platform quickly rocketed to 10,000 users in just a few years. In an effort to grow, they even solidified their promise and optimized their onboarding process. As 123FormBuilder found, however, the promise was just the tip of the iceberg.
Read moreDec 27, 2021
The One Metric That Matters Most for Gaining Traction
Focusing in on the onboarding process to gain more traction isn’t necessarily a groundbreaking idea. As marketing professionals, we all understand that the onboarding process is crucial — it’s how we introduce our products to our customers, afterall. Still, so many SaaS companies struggle to develop impactful programs that resonate with customers and push them to become buyers.
Read moreSep 17, 2020
How to Keep Your SaaS Customers Coming Back For More | Market8
Keeping an old customer is 5 to 25 times cheaper than acquiring a new customer, and that’s an important fact to keep in mind.
Read moreJul 7, 2020
Is Your SaaS A True Challenger? Make It So.
From Zoom’s overnight acceleration to clawing back market share from bigger competitors – the companies that make the biggest impact are those that are unafraid to throw down the gauntlet, and enter the market as a ‘challenger’ brand.
Read moreSep 20, 2018
10 Psychological Techniques To Improve SaaS Marketing Effectiveness:
How to use psychology to grow your SaaS business & reduce churn: Every month, more businesses commit to the recurring revenue model used by SaaS marketing companies. According to Zuora’s Subscription Economy Index (SEI), subscription business revenue is growing 8x faster than the average S&P 500 company. The SaaS sector though is relatively young and ferociously competitive, which means companies have to use every tool at their disposal to survive in such a difficult business environment.
Read moreOct 20, 2017
7 Additional Inbound17 Session Takeaways
7 More Inbound17 Session Takeaways Just over two weeks after Inbound and at Market 8 we are still unpacking our minds from all the compelling keynotes and insightful sessions that we were able to attend. I know our team learned a lot and hopefully if you had the chance to join Inbound17 you did too. However, we know that speakers can only fit so much knowledge into a 45-minute talk, so we asked some of our favorite speakers for one additional takeaway that just didn’t make the final cut for their session.
Read moreJul 12, 2017
Is Growth-Driven Design a good fit for your organization?
Growth-Driven Design is a web design methodology that’s rapidly gaining traction in the industry. Agencies and companies using this methodology to redesign their websites are experiencing faster time-to-value, and higher increases in visitors, leads, and customers, than companies redesigning their sites following a traditional one-and-done approach. GDD is not a silver bullet, and it doesn’t work in isolation, nevertheless, you can be sure that if you think your company can measurably benefit from a website redesign, then your company is a good candidate for Growth-Driven Design. This article explores some of the factors that can help you determine if Growth-Driven Design is a good fit for your organization.
Read moreDec 8, 2016
How to Maximize SEM ROI With Conversion Optimization [The Business Case]
Marketers are spending more on ads than ever before. Ad spend is expected to continue to grow at an annual rate of 12.1% by 2019, naturally driving advertising costs upwards. This article series explains the importance of focusing on improving the ROI of your SEM, and explores critical things you need to focus on optimizing from your ads, all the way to your landing page conversions.
Read moreOct 11, 2016
The Website Hierarchy of Needs: How to Build a Roadmap to Continuously Improve Your B2B Website
During any website redesign—especially one founded on the Growth-Driven Design approach that’s characterized by rapid, monthly or bi-monthly sprint cycles of user experience improvements based on buyer data—it can be hard to figure out what to prioritize. With so many site elements and factors to take into consideration, it can be a daunting task. The Website Hierarchy of Needs provides a framework to prioritize website improvements and build a roadmap for long term success in leveraging your site as an effective growth tool for your business.
Read moreFeb 23, 2016
How Great User Experience Design (UX) Can Grow Your Business
Although the user experience is integral to web design, there’s still a misunderstanding among business users and marketers to this day about what it really means. In short, great user experience design is not about simply creating a beautiful website and leaving it at that. In our own Market 8 process, the actual design part of site creation is only step number seven.
Read moreHow does this agency match to your business needs? Create a free account to find out