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Marketplace Strategy

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Marketplace Strategy

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Oct 7, 2021

Code3 Blog: Join Us Where Brands Win

The Content You’re Looking For Now Lives On The Code3 Blog Marketplace Strategy (MPS) has officially become the commerce division of Code3 and we invite you to follow along with us on the Code3 blog. That’s where you can find us going forward! We will be sharing the same content you’re used to finding here and The post Code3 Blog: Join Us Where Brands Win appeared first on Marketplace Strategy.

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Aug 25, 2021

Is Customer Loyalty on Amazon a Lost Cause?

It goes without saying, Amazon is the top e-commerce platform in the country. With more than 197 million people around the world shopping on Amazon each month, it’s no surprise that selling on Amazon is a top priority for retailers. With this in mind, selling on the platform doesn’t come without its challenges. In this The post Is Customer Loyalty on Amazon a Lost Cause? appeared first on Marketplace Strategy.

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Aug 11, 2021

Unpacking the Permanent Effects of the Pandemic on E-Commerce

As the world weathered the struggle and uncertainty of the COVID-19 pandemic, we regularly reported on the trends and trials experienced by our clients and partners in the e-commerce industry. So much has changed since those early days of the virus, including the availability of a vaccine in the United States. Although Marketwatch reported a The post Unpacking the Permanent Effects of the Pandemic on E-Commerce appeared first on Marketplace Strategy.

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Aug 4, 2021

Key Factors for Developing a Strong A/B Title Testing Strategy on Amazon

With Amazon’s Manage Your Experiments feature, eligible sellers can run A/B tests on product titles to determine which performs best. When it comes to running A/B title tests, crafting an effective strategy is imperative to make conclusions and optimize additional ASINs. Continue reading for insight into why A/B title testing is an effective tactic and The post Key Factors for Developing a Strong A/B Title Testing Strategy on Amazon appeared first on Marketplace Strategy.

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Jul 28, 2021

5 Considerations for Launching a New Product on Amazon in 2021

Launching a new product on Amazon can elevate your brand’s presence beyond your expectations. Careful preparation will ensure the process goes smoothly to support your company’s reputation, attract new customers, and increase growth potential. Keep these five key considerations in mind as you strategize in advance of an Amazon product launch. Secure trademark protection If The post 5 Considerations for Launching a New Product on Amazon in 2021 appeared first on Marketplace Strategy.

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Jul 21, 2021

4 Tools for Success on Amazon that Shouldn’t be Overlooked

Last year was undoubtedly a whirlwind for brands and advertisers throughout the industry. Whether they sell via traditional retail, online, or both, 2020 was challenging. And so far, 2021 has been a beacon of light and opportunity for a rebound. Even those with proven success on Amazon felt the effects of the pandemic. Some saw The post 4 Tools for Success on Amazon that Shouldn’t be Overlooked appeared first on Marketplace Strategy.

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Jul 14, 2021

Inventory Restrictions on Amazon? You’re Not Alone.

Beginning in May of this year, many of our clients began to notice severe and sudden inventory restrictions. We’ve noticed this has been a widespread issue among all product categories and more of a concern for clients selling via FBA. There have been no signs of a resolution and frustrations are mounting. Here we share The post Inventory Restrictions on Amazon? You’re Not Alone. appeared first on Marketplace Strategy.

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Jul 7, 2021

How Customer Experience Directly Impacts Your Bottom Line

Instant gratification continues to be a top priority for online shoppers. Today’s consumer craves convenience—one of the many reasons Amazon is the world’s largest online retailer. Though, we see this in many aspects of daily life, from streaming movies to ordering food and goods online to pick-up in person. Now that this has become an The post How Customer Experience Directly Impacts Your Bottom Line appeared first on Marketplace Strategy.

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Jun 30, 2021

The Connection Between Social and Amazon

We could talk endlessly about the connection between social and Amazon, especially in today’s landscape. But, for a long time, brands considered selling on Amazon and social media marketing as separate endeavors. Now, these industries have evolved and become intertwined. As a result, many brands embrace online marketplaces outside of Amazon. And, they’ve fully delved The post The Connection Between Social and Amazon appeared first on Marketplace Strategy.

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Jun 23, 2021

What You Need to Know About Retail Readiness Across Platforms

Retail readiness could be considered a buzzword as it caught on like wildfire over the last several years. For our clients, it has become much more than that as they lean into marketplace expansion. When navigating platforms beyond Amazon, ensuring products are retail ready should be a primary focus. After all, it can make or The post What You Need to Know About Retail Readiness Across Platforms appeared first on Marketplace Strategy.

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