Marketplace Strategy on Blog

Marketplace Strategy on Blog

Dec 2, 2020

5 Ways to Continue Momentum on Amazon After the Holidays and Why It’s Important

Historically, e-commerce brands and retailers experience a decrease in sales after the holidays. Most shoppers use this time to recoup their holiday spending and use their gift cards. However, since more shoppers are regularly buying online versus in-store, we don’t expect business to slow down in Q1 of 2021 as much as it has in The post 5 Ways to Continue Momentum on Amazon After the Holidays and Why It’s Important appeared first on Marketplace Strategy.

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Nov 24, 2020

Improve Your Brand’s Ranking on Walmart with these Considerations

A pivotal factor in a brand’s success selling on any online marketplace is how its products are positioned in the search results. We’ve previously shared tips and suggestions for brands to rank well on Amazon. However, not all marketplaces are treated equally, and this holds true for Walmart.com. While we’ll never know the exact formula The post Improve Your Brand’s Ranking on Walmart with these Considerations appeared first on Marketplace Strategy.

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Nov 19, 2020

Predictions for E-Commerce in 2021 and How to Position Your Brand for Success

During a typical year, brands execute their strategies while making occasional adjustments. Sometimes changes are made for reasons such as performance, budget fluctuations, and more. And a lot of time, energy, and resources are used to plan for the year ahead. However, in 2020, there was no such thing as following the standard blueprint. Instead, The post Predictions for E-Commerce in 2021 and How to Position Your Brand for Success appeared first on Marketplace Strategy.

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Nov 17, 2020

Negative ASIN Targeting for Automatic Campaigns on Amazon

Being an advertiser on Amazon can be exciting for a number of reasons. For example, the platform is regularly updating and adding game-changing capabilities for brands. In September of this year, Amazon Advertising released a slew of updates. And one, in particular, has been met with great enthusiasm at MPS; negative ASIN targeting for automatic The post Negative ASIN Targeting for Automatic Campaigns on Amazon appeared first on Marketplace Strategy.

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Nov 12, 2020

Why Product Reviews are a Secret to Success on Amazon and How to Leverage Them

When shoppers visit Amazon, reviews are a major part of the research and consideration phases. And, when scrolling through a results page, shoppers are more likely to consider a listing with a strong ranking. A product often earns a strong ranking, or places well in search results, because it has a significant number of positive The post Why Product Reviews are a Secret to Success on Amazon and How to Leverage Them appeared first on Marketplace Strategy.

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Nov 10, 2020

Amazon DSP: New-to-Category Audiences

Each month, Amazon Advertising sends an automated email with information about what’s new for advertisers. However, recently, MPS strategists learned of DSP’s new-to-category audiences through our contacts at Amazon Advertising. Since then, we’ve performed our own research and began testing among clients. Here we share what we know and offer predictions. Continue reading to learn The post Amazon DSP: New-to-Category Audiences appeared first on Marketplace Strategy.

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Nov 5, 2020

Leveraging Editorial Recommendations in Your Brand’s Amazon Strategy

Amazon’s search results continue to prioritize sponsored placements. In fact, one out of 10 product pages visited on Amazon is attributed to sponsored content. With this, there are fewer organic placements making advertising necessary to remain competitive. A stand-out placement, and a topic of interest among MPS clients, is Amazon’s Editorial Recommendations. Here we offer The post Leveraging Editorial Recommendations in Your Brand’s Amazon Strategy appeared first on Marketplace Strategy.

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Nov 3, 2020

How to Make the Most of Annual Vendor Evaluations

Vendor evaluations can be awkward and time-consuming. However, there are ways brands can ensure conversations are an efficient use of time and provide value to both parties. That said, there’s not a universal template because these conversations are not a one-size-fits-all concept. Below we explain more and provide additional insight and strategic recommendations. How Often The post How to Make the Most of Annual Vendor Evaluations appeared first on Marketplace Strategy.

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Oct 28, 2020

Update to Walmart’s Supplier Center: Item 360

There has been no shortage of headlines involving Walmart and Walmart.com this year. MPS clients have been increasingly interested in the platform and many have found great success. We believe this is partly due to Walmart’s initiative to provide its Sellers and Vendors with the tools they need to succeed. Walmart has regularly improved its The post Update to Walmart’s Supplier Center: Item 360 appeared first on Marketplace Strategy.

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Oct 26, 2020

Why Grocery and CPG Brands Can’t Ignore Instacart

Most grocery and CPG brands have had e-commerce and their online offering in mind for years. However, 2020 has accelerated demand as consumers have been pushed to buy groceries online amid the pandemic. In fact, since the onset of coronavirus, online grocery sales have grown 40% compared to last year. This shift has forced some The post Why Grocery and CPG Brands Can’t Ignore Instacart appeared first on Marketplace Strategy.

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