Marketplace Strategy on Blog

Marketplace Strategy on Blog

Sep 17, 2020

As an industry, luxury retail has long struggled to adapt to the age of convenience and fast fashion. However, there has been no shortage of innovative efforts from major names like Amazon. Most recently, Amazon announced a new feature called Luxury Stores. It’s relatively new, and how receptive brands and shoppers are is yet to The post Luxury Stores: A New Shopping Experience on Amazon appeared first on Marketplace Strategy.

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Sep 15, 2020

When planning for a new product or product line, it’s vitally important to find a quality vendor or manufacturer. However, this is seldom a simple process. And, it’s important to remember, a brand’s vendor or manufacturer inevitably becomes an extension of a brand’s team. With this in mind, asking the right questions will help identify The post 14 Questions Brands Should Ask When Vetting Vendors appeared first on Marketplace Strategy.

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Sep 9, 2020

Research projects the pet care and pet supplies industry will reach upwards of $200 billion by 2025. And, due to the coronavirus pandemic, we believe the sky is the limit for this category on Amazon. Especially now that more shoppers are buying online for their entire households, including their pets. In fact, according to eMarketer, The post What Pet Brands Need to Prioritize on Amazon appeared first on Marketplace Strategy.

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Sep 3, 2020

Traditionally, this is the time of year brands are riding the high of Prime Day success and working toward an equally great Q4. But, due to the coronavirus, brands and retailers are grappling with the unfamiliar. During this year alone, traditional retail sales have declined by almost 6% globally. And, on the other hand, e-commerce The post Taking a Closer Look at Inventory Allocation and More for Q4 appeared first on Marketplace Strategy.

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Sep 1, 2020

A strong content strategy is crucial to any brand’s marketplace presence. In the past, we’ve shared many posts about content on Amazon. But today, we’re here to share our point of view and strategic direction for content on Walmart. Because, while the value of content on either channel is the same, Walmart has its nuances The post 5 Tips for Your Brand’s Walmart Content Strategy appeared first on Marketplace Strategy.

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Aug 27, 2020

It’s a focus for many brands, especially when launching new products, to earn reviews on Amazon. In doing so, products will be quicker to gain traction and sales velocity. However, it can be challenging to earn authentic and impactful reviews. Not to mention, earning enough reviews to cement a product’s legitimacy is equally difficult. Because The post The Worst Way to Earn Reviews on Amazon and What to do Instead appeared first on Marketplace Strategy.

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Aug 25, 2020

According to Walmart Media Group (WMG), 90% of Americans shop at Walmart. Whether shopping in-store or online, advertising should be a fundamental part of a brand’s Walmart.com strategy. In fact, 62% of shoppers state that their ad experience online or on the Walmart app influence their in-store purchase decisions. This reinforces the need to use The post The Basics of Advertising on Walmart and How to Succeed appeared first on Marketplace Strategy.

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Aug 20, 2020

At MPS, listing quality is a major focus throughout our clients’ strategies. Our technical strategists dedicate their time to ensuring client catalogs are pristine. Doing so allows our brands to reach their full potential when it comes to sales, reputation, discovery, and more. And, earlier this month, our Seller Central accounts received an exciting message. The post Listing Quality Dashboard: New in Seller Central appeared first on Marketplace Strategy.

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Aug 18, 2020

As Amazon Advertising continues to develop, there are often questions about new and existing features. Brand Halo, for example, is a complex measurement. But it’s an important function that helps brands measure the widespread impact of their advertising efforts. With that said, there can be gray areas or misconceptions regarding how it’s calculated and reported. The post A Deep Dive into Brand Halo Attribution appeared first on Marketplace Strategy.

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Aug 12, 2020

Over the years, Amazon has taken measures to ensure the packaging used to ship its products is more sustainable. And, in August 2019, the marketplace began enforcing its Frustration-free packaging initiative. Those who did not comply with at least one of the three tiers of the program are subject to costly chargebacks. ‘SIOC’ or ships The post Reducing Chargebacks and More Benefits to SIOC appeared first on Marketplace Strategy.

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