We surveyed 506 pet consumers to test an in-house theory: as people become familiar with the very latest in human wellness (like the microbiome), this familiarity directly shapes what they purchase for their pets.

We're sending a big congratulations to our long-time friend and partner John Kane for the acquisition of his company Vetio Animal Health by Swedencare. With that exciting and well-deserved news, John was kind enough to share a few words about working with our team: "In every leadership role I've been in, I have chosen to partner with my friends and colleagues at MarketPlace, a strategy and branding firm that focuses on human and animal nutrition. So when I led the merger of Tropichem and TetraGenx, two of the animal health industry’s best, I turned to MarketPlace once again to help define and communicate a new, unified brand.   Through that collaboration and the work that followed, Vetio Animal Health was born and grew to become greater than the sum of its parts.   While MarketPlace is great at creating the individual aspects of a brand, their true value is in understanding the vision and business objectives and bringing those, through strategy, down into the tactical. Love the name! Love the logo! The people at MarketPlace made all the difference in Vetio’s success, and I will partner with them as often as I have the opportunity." - John Kane, CEO, Vetio Animal Health ___ https://lnkd.in/g-DNBqvE #animalhealth #CDMO #animalnutrition #animalmarketing #brandingstrategy #brandingidentity

We're #hiring. If you love—from beginning to end—to develop, write, pitch, implement, and manage B2B and B2C digital strategies, let's talk! Our team works to reach pet parents, food and beverage research and development teams, and supplement formulators, to name a few. If that sounds like a fun, rewarding, and attainable challenge, let's talk! #digitalstrategy #digitalstrategist #nowhiring #jobsavailable

We cover a lot of ground in the brand development process with our partners, and we love every step of the way. But we rarely get to pause and reflect on the components that form the whole, so we recently did just that, putting together a mini-case study on our brand naming service. We love leading our partners—from tech startup to global ingredient players—through this process, and we're excited, via our Director of Naming + Verbal Identity Jeremy Huggins, to be able to share a little bit of that with you here! #brand #branding #brandidentity #naming #brandnaming #brandstrategy

Monday plans? We might be picking up Big Mountain Foods’ chickpea tofu or The Very Good Butcher's plant-based meatballs and marinating them in Fila Manila’s adobo. Or, perhaps mixing a zero-proof cocktail with Rowdy Mermaid's blackberry adaptogenic tonic and Ritual Beverage's rum. In other words, we’d like to congratulate the 23 winners of Natural Products Expo East's NEXTY Awards! We can’t wait to sample some of the greatest #food, #beverage, and #wellness innovations of 2021. Fila Manila Country Life simply tera's (tera's whey) The Very Good Food Company Misha's Kind Foods Farmer Focus - Shenandoah Valley Organic Alexandre Family Farm White Leaf Provisions, Inc. Ritual Beverage Company Harmless Harvest Yishi Foods Spinster Sisters Co. For The Biome Rowdy Mermaid GoodSam, PBC Big Mountain Foods Nutricare Holdings Limited LifeSeasons Otto's Naturals Solely Inc. Steeped Coffee New Hope Network #naturalproducts #awardsdecorationsandhonors #regenerativebusiness #regenerativeeconomy #regenerativeleadership https://lnkd.in/g3nDmnVS