Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Marketri is a modern-method B2B strategic marketing consulting and Fractional CMO firm that helps clients obtain and retain customers to reach growth goals. We offer a range of services that cater to B2B middle-market and fast growing startup businesses more effectively than traditional models.

Marketri leads our clients’ strategic marketing efforts through start-to-finish, integrated marketing solutions that support long-term relevance and success.  We develop cost-effective, scalable marketing strategies and measurable programs that consistently drive qualified leads and lower the cost of new customer acquisition. Our model, our network, and our experience provide our clients unsurpassed value for the marketing dollar.

Growth-minded companies typically look to marketing to drive revenue gains. Yet, structuring the marketing function to deliver a high ROI is challenging today. And that’s leading many companies to rethink old marketing structure models.

Marketri

2 Reasons Growth-Minded Companies are Structuring Their Marketing Function Differently

Growth is key to any B2B company’s survival. Rather than rattle off a laundry list of a Fractional CGO’s responsibilities, let’s look at 3 specific ways they can help you drive more growth next year.

3 Ways a Fractional CGO Can Transform Your Revenue Growth in 2023

2022 taught us a lot about the direction of B2B marketing. The Marketri team’s lessons learned span topics like in-person events, influencer marketing, operational readiness, growth marketing, and more.

2022 Rewind: Lessons Learned from the Marketri Team

I’ve been in the Philippines the last 11 days with my client of two years, Scrubbed. Over the past decade, the Scrubbed founders have built more than a successful, profitable company. They’ve created a vibrant, meaningful B2B brand. That’s a rare feat. And while marketers help create brands visually (with logos, colors, and fonts) and through words [&#8230;]

I Flew 8,555 Miles to Plan and Party. Here’s What I Learned About B2B Brand Building on the Journey

As we’re all busily preparing plans and budgets for next year, the lack of clarity on what 2023 will bring is weighing on a lot of minds. No matter how seasoned we are, it’s fair to say none of us has lived through a time quite like these post-pandemic years. There’s just no playbook for [&#8230;]

An Uncertain 2023 Makes Fractional Marketing the Way to Go for B2B Companies

Marketri is thrilled to introduce the newest member of our fractional CMO team, Sylvia Montgomery. Recently, Marketri’s President met with Sylvia to discuss her background, some of the challenges AEC firms often face in marketing, and tips for AEC firms looking to level up their marketing.

Marketing for the AEC Industry: A Q&A with Fractional CMO Sylvia Montgomery

Investing a significant percentage of the top line in marketing can feel risky, overkill, and simply too “expensive.” I understand—I’m a business owner, too. But when you consider that good marketing can drive an ROI of hundreds of times your investment, that budget starts to look like peanuts. Before getting into the numbers, let’s reframe [&#8230;]

Why Your Marketing Budget Should Be 8% of Revenues (or More)

A Google search will net you a glut of articles on which discipline you should hire first: sales or marketing. But that question seems like the wrong one to be asking. I’d argue that the more relevant question in today’s digitally dominated buying environment is, “Which should you invest more in: sales or marketing?”&#160; Before [&#8230;]

Do B2B Companies Over-Invest in Sales and Under-Invest in Marketing?

An idea has been brewing in my mind for a while. And the more I thought about it, the more I realized it may be a concept whose time has come.&#160; If you run a private equity (PE) group, optimizing the performance of your portfolio companies is job one. There are different levers you can [&#8230;]

Could a Shared Services Marketing Model Transform How Your Private Equity Portfolio Companies Perform?

It wasn’t that long ago that I was a college senior working as an intern at Charles Schwab. Like many people starting out, I was seeking an opportunity to apply what I had learned in college to a career I loved.   At the time, I was studying International Business and Marketing at the University of [&#8230;]

I Have Been at Marketri a Year Now: Here’s What I’ve Learned

Blog

Marketri Blog

When you outsource marketing, you hire a firm or agency to take on all or some of your marketing efforts. This is not as clear a step as say, outsourcing your manufacturing, which is a well-defined and bounded function.

If you outsource your manufacturing, it’s to spec. You’re paying another company to make and deliver 10,000 T-shirts, for example. Marketing, on the other hand, is a bigger function spanning the company and with a less tangible finished product.

Marketing could include customer experience, website design, strategy, branding, content creation and more. That’s the great thing about outsourced marketing solutions – they fit what you need, when you need it.

Read more at https://hubs.li/H0Mz-Ds0

Are you up to date on #MarketingTerminology? We're surprised how many businesses don't know the #CLV of their customers. Knowing the lifetime value helps determine how much you're willing to spend to gain a customer. 

Learn more with our Guide to Marketing Terminology: https://hubs.li/H0LQVgH0

Now live on the Marketri Resource Center: 50 Quick Tips for B2B Marketing. Download it now!

https://hubs.li/H0LQVgL0

What is growth marketing? It starts here.

Modern marketers:  Marketri is seeking a Content Marketing Manager and Digital Marketing Specialist.  

If you love learning about a wide range of industries and all things on the leading-edge of marketing, please reach out to Deb Andrews - dandrews@marketri.com .  

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