Jan 18, 2023
Where to go from here? How to overcome Apple’s anti-data policies.
The last year has included many changes in the tech sphere, one of the largest changes being Apple’s introduction of new privacy policies. Until recently, marketers were able to develop analytics-based campaigns to best connect with existing and potential customers. Amidst Apple’s new policies it’s significantly harder for marketers to extract data, and directly determine [...] The post Where to go from here? How to overcome Apple’s anti-data policies. appeared first on Marketsmith, Inc..
Read moreJan 12, 2023
Jump Start the Consumer Journey with Retail Media
The days of popular search engines like Google at the forefront of the online shopping experience are coming to an end. Currently, less than half of consumers start their online shopping journey using a search engine and instead turn to retail websites and social media to kickstart them. Right now Amazon dominates the online shopping [...] The post Jump Start the Consumer Journey with Retail Media appeared first on Marketsmith, Inc..
Read moreDec 15, 2022
Interested in Pinterest? Here’s Where to Start!
For most brands, Pinterest isn’t the first platform that comes to mind when planning digital content. Typically, Twitter, Instagram, TikTok, and Facebook garner all the attention. However, Pinterest is a platform that can help humanize your brand and build stronger relationships with your niche audience. Pinterest is image-based, where brands can use their creativity to [...] The post Interested in Pinterest? Here’s Where to Start! appeared first on Marketsmith, Inc..
Read moreDec 8, 2022
What’s Next – Marketing Trends for 2023
As we venture into 2023, it’s time to start developing plans to market to your target audience most effectively. Technology continues to make immense strides, and marketers need to be able to balance traditional marketing tactics with new ones to maximize results. With thoughts of financial hardship and recession on many people’s minds, here are [...] The post What’s Next – Marketing Trends for 2023 appeared first on Marketsmith, Inc..
Read moreNov 28, 2022
Black Friday is Back!
Remember the days of fighting the effects of tryptophan to brave the malls with hundreds of other shoppers? It seems those days are long behind us! The last few years of Black Friday shopping have certainly been abnormal, with 2020 and 2021 plagued by pandemic concerns. But with most companies abandoning the only in-store sales, [...] The post Black Friday is Back! appeared first on Marketsmith, Inc..
Read moreNov 17, 2022
Knocking Out the New Jersey Opioid Crisis
In 2021, there were over 3,000 suspected drug related deaths in New Jersey alone. That is why The Partnership for a Drug Free New Jersey has begun a learning series of webinars titled “Knock Out Opioid Abuse Day.” Chrissy Southard, Marketing Associate, attended the past two panel discussions to better understand the epidemic that grips [...] The post Knocking Out the New Jersey Opioid Crisis appeared first on Marketsmith, Inc..
Read moreNov 10, 2022
Marketsmith Inc. Expands Leadership Team with New Strategic Hires
WHIPPANY, N.J. - November 9, 2022 - PRLog -- Marketsmith Inc, one of the nation's leading data science-driven marketing agencies, announced the addition of Amanda Kresback and Boris Donsky to support its ever-growing client base which now includes Luminess and Audibel. Boris comes to Marketsmith with 16 years of experience across a variety of vertical markets, including retail, travel, technology, and [...] The post Marketsmith Inc. Expands Leadership Team with New Strategic Hires appeared first on Marketsmith, Inc..
Read moreNov 3, 2022
Deals and Discounts, Keeping Holiday Afloat
It’s hard to believe that the end of 2022 is almost here! And with the end of year, comes the holiday season. If the past year has been an indication of COVID-19 pandemic affects effects finally waning, it should set up this holiday season as a prime shopping/selling period for consumers and brands – [...] The post Deals and Discounts, Keeping Holiday Afloat appeared first on Marketsmith, Inc..
Read moreOct 25, 2022
Ghosts, Goblins, and Inflation: Navigating the Frights of Halloween
For many people, Halloween marks the true beginning of Fall; pumpkin carving, costume decorating, trick or treating, and more. However, this year all the tricks and treats that accompany Halloween are subject to the high inflation rates plaguing the country. Check out some of our tips to keep purchase rates high during spooky season! Leveraging [...] The post Ghosts, Goblins, and Inflation: Navigating the Frights of Halloween appeared first on Marketsmith, Inc..
Read moreOct 20, 2022
Energy Awareness Month: NJ’s Energy Future
Michael Renna, President and CEO of South Jersey Industries, spoke at great length about Renewable Natural Gas and other energy initiatives Did you know October is Energy Awareness month? The energy sector is part of our core competency here at Marketsmith and our team has been sitting in on conferences and panels across [...] The post Energy Awareness Month: NJ’s Energy Future appeared first on Marketsmith, Inc..
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