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Massive is a branding and experience design agency for companies with ambition. Whether the end product is a revised brand, digital advertising campaign or a new website, our approach centres on deep cultural insights, clear strategic direction and the power of human expression.

How do you bring a print redesign back into the digital world?

Earlier this year, we teamed up with Queen's University to design and develop the new digital home of its Alumni Review, and we couldn't be happier with the results. 

Check out the recently released Fall 2022 edition, or head over to our site and read the case study.

Queens Alumni Review Website: https://lnkd.in/gTMXMJcC

Case Study: https://lnkd.in/gc5QbjSt

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What gets us really excited about our work is when we get to partner with organizations that are making real, transformational change. If you don’t already know about LDS - Learn Develop Succeed and the incredible work they do to support those with learning differences, let us introduce you.

LDS provides individualized, comprehensive learning support to children, youth, and adults. We all learn differently, and when we get the support we need, our challenges become our superpowers. Check out the story of Josh, and how LDS helped him and his family get the support that they needed.

Episode 2 of Massive Talks has dropped!  Linz, Prem, and René  discuss naming a brand. Good names, bad names, and things to consider when naming. Should you even rename your business at all? And, when/if you do decide to pull the trigger, how should you go about it?

Listen here: https://lnkd.in/gSuA6Rxj

#brand #business #branding #naming #brandidentity #agency

Massive is hiring! If you're looking for your next challenge and a place to hone your skills alongside a team of wickedly talented creatives, strategists, engineers and communicators, check out the job listings below.

• Brand Strategist: https://lnkd.in/g-MMxrWR
• Frontend Developer: https://lnkd.in/gecyqxmE
• UX Designer: https://lnkd.in/gfi5MMBw

Culture Reel: https://lnkd.in/gHKgSrVW

This dumpster-fire of a year was made significantly better by partnering with inspiring brands to create incredible work. Thank you to all our courageous partners who continue to persevere and provide us with the opportunity to push boundaries.

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To the delight of our design and copy teams, Raven’s creative ambition matched its courage in the field. Of the various concepts presented, Raven chose the boldest; a confident and timeless design that marries the stunning imagery of Canada’s diverse wilderness with a vibrant colour palette and a modern, minimalist typeface.

Naturally, the site’s design needed to present beautifully across all devices and browsers and adhere to accessibility and performance best practices.

Together, these elements and conventions work seamlessly, elevating Raven’s brand to new heights and creating ample distance between it and its competitors struggling to keep up.

#agency #websitedesign #branding #agencylife #ecommerce #design #websitedevelopment #safety #TGIF

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We began with a visual refresh of the Raven brand, guiding its Leadership team through various concepts before landing on their final logo – an anagram, or capital “R”, that displays the silhouette of a raven in its negative space.

This wordmark, paired with a bold typeface and vibrant colour palette, provided the bones of a broader visual language that communicates Raven’s strength, passion, and commitment to protection and safety.

#agency #websitedesign #branding #agencylife #ecommerce #design #websitedevelopment #safety #TGIF

For over 40 years, BC-based @ravenrsm has built a hard-earned reputation as Canada’s go-to source for safety and rescue services, equipment, and training.

Its team spans the whole of Canada and is unified by a vision to make Canadians safer, smarter, and more prepared to face the unexpected—whatever that might look like. Raven’s digital presence serves multiple purposes with an expansive offering and nationwide reach. As a marketing website, it educated existing and prospective clients and trainers on its various offerings – from courses and services to the rescue equipment it sells. But the website serves an equally crucial operational role in facilitating business transactions such as product sales, safety course sign-ups, and consultation.

That said, over the years, with each iteration, Raven’s website transformed into a frankensite; a digital spaghetti of disparate technologies and platforms that eventually began to work against its brand equity and decreased operational efficiency.

Raven needed a brand and digital reset, and boy were we eager to help.

#agency #websitedesign #branding #agencylife #ecommerce #design #websitedevelopment #safety

As a group of creatives equally striving to maintain mental health, our team was keenly aware of the misconceptions around therapy. We jumped at the chance to help Maple craft a bold, relatable brand that tackles the stigma associated with it. A brand that calls a spade a spade: something that reflects a shared sense of empathy for the challenges human beings face while speaking to it in a new way.

Where others rely on tropes that position mental health as something to be solved, Mind’s creative builds on the parent brand’s colour palette and typeface with bold imagery, strong headlines, silky smooth animations, and approachable, humanistic copy centred around the beautiful complexity that is human expression.

Read the entire case study - link in bio.

#agency #websitedesign #branding #agencylife #userexperience #healthcare #mentalhealth #design #websitedevelopment

Suffice it to say; there’s no shortage of players trying to make a name for themselves in the online therapy space.

But we were shocked by the ubiquity of cliché and frankly unrealistic representations of mental health. With Mind by Maple, we saw an opportunity for Mind to approach mental health from a genuinely novel perspective. One that didn’t relegate mental health to a form of weakness. One with genuine grassroots foundations. One where honesty, courage, and the innate complexity of human emotions could be celebrated front and centre.

#agency #websitedesign #branding #agencylife #userexperience #healthcare #mentalhealth #design #websitedevelopmentcompany

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Like many of you, while Massive may have gone home this spring, we didn't leave work—we kept going. Now, we've got big things to share.

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Massive Changes: Here’s What’s New at Massive

Shopify's inaugural annual report sheds light on a powerful evolution in consumer behaviour. Here are the highlights you need to thrive in this new economy.