Matt Jensen Marketing
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Matt Jensen Marketing
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SOCIAL MEDIA MARKETING
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Jan 9, 2023
Why Your Website Needs a Sitemap
Imagine if the construction crew who built your house skipped the blueprint. You’d end up living in a place with doors that lead nowhere and staircases that sharply drop off — if you even have them at all. Blueprints ensure that your home is inviting, logical, and helpful to your everyday life. A similar thing […] The post Why Your Website Needs a Sitemap appeared first on Matt Jensen Marketing.
Read moreOct 3, 2022
Interns and Mistakes
“Jennifer Aniston and your grandmother.” I was slightly aware of the phrase’s absurdity, but I simply shut my eyes and took the creative leap. I was trying something out-of-the-box for the sake of comedic relief. While I had a hunch that this initial draft wouldn’t make the cut, I had hoped that my brash approach […] The post Interns and Mistakes appeared first on Matt Jensen Marketing.
Read moreMar 28, 2022
Making the Right Thing, the Easy Thing
Good leaders make the right thing to do, the easy thing to do. One of MJM’s clients is so committed to this concept that the company – in this case, a multi-location medical practice – allows every employee to spend up to $100 to brighten the day of their patients, colleagues, or a vendor partner. […] The post Making the Right Thing, the Easy Thing appeared first on Matt Jensen Marketing.
Read moreFeb 24, 2022
3 Quick Tips for Lighting Your Next Video
Even the most interesting video will fall flat if the audience is distracted by bad lighting. Here are some quick tips. Key Light The main light source in your shot is called the key light, and in a basic shot this light provides most of the illumination. Unless the intent is to create a dramatic […] The post 3 Quick Tips for Lighting Your Next Video appeared first on Matt Jensen Marketing.
Read moreJan 31, 2022
MJM Welcomes Ellen Jespersen
MJM is growing, and this month we are excited to welcome Ellen Jespersen to our creative and account teams! From newspaper and TV journalism to world travel to working with small businesses and cause-based organizations, Ellen’s colleagues have consistently noted her ability to “Ellenize” any project — organizing it, infusing it with creativity, and giving […] The post MJM Welcomes Ellen Jespersen appeared first on Matt Jensen Marketing.
Read moreJan 28, 2022
Snack-sized 2022 Trends in Marketing and Communications
Just like your favorite snack tray, your communication and marketing efforts are all about balancing sweet and salty, crunchy and soft, healthful and indulgent. Consider this your charcuterie board of salient trends for 2022. Social Media If 2021 was the year of experimenting with video, 2022 will be all about getting the right mix of […] The post Snack-sized 2022 Trends in Marketing and Communications appeared first on Matt Jensen Marketing.
Read moreJan 28, 2022
Two Things to Know Before Setting A Media Budget
Matt Jensen Marketing has clients across town, across the U.S., and even across the pond. Because we do, we’re often researching media costs for different markets. When marketers reference “media” they’re traditionally talking about a combination of tactics like billboards, radio spots, television commercials, and digital ads. There are increasingly more media options for advertising, […] The post Two Things to Know Before Setting A Media Budget appeared first on Matt Jensen Marketing.
Read moreNov 19, 2021
Quick Client Gifts (Yes You Can!)
When we thank our clients, we want the expression to be genuine and to strike just the right note. However, it takes a sneaky amount of time to organize the perfect gift, and when we’re short on time — as we often are — it’s easy to table the task for the next day…and the […] The post Quick Client Gifts (Yes You Can!) appeared first on Matt Jensen Marketing.
Read moreNov 19, 2021
Take a Stand by Giving Back
It’s becoming more and more common for companies to practice “brand activism,” instigating social change for causes that align with their values. Patagonia’s long-standing fight to preserve natural resources and habitats comes to mind. The company and a growing list of others is proof that customers don’t just care about the products and services you […] The post Take a Stand by Giving Back appeared first on Matt Jensen Marketing.
Read moreOct 28, 2021
Make Your Thanks Count. Here’s How.
Think of the common ways we express gratitude to each other. A verbal “thank you,” a thank you card, maybe a gift basket or gift card. These are all nice gestures — and we should do them — but they can feel generic. So how do we avoid that? With something called “incarnational gratitude.” (Give […] The post Make Your Thanks Count. Here’s How. appeared first on Matt Jensen Marketing.
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