Feb 15, 2016
Include these On-Page SEO Tips in Your 2016 Strategy:
Include these On-Page SEO Tips in Your 2016 Strategy: Optimize Your Site Page Around One Keyword or Topic The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Keywords should appear in important on-page elements like the page title, heading, […] The post Include these On-Page SEO Tips in Your 2016 Strategy: appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreJan 30, 2016
6 Undeniable Reasons Why Your Website Should Be Responsive
It’s probably no surprise by now that mobile internet usage has been skyrocketing over the last few years. According to a Morgan Stanley report, mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile-friendly. This is not only causing […] The post 6 Undeniable Reasons Why Your Website Should Be Responsive appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreJan 30, 2016
Facebook Results 2015
Facebook reveals Q4 and and full year 2015 results Facebook basically crushed it in 2015. Facebook native videos are beginning to rival YouTube, with 8 million videos being watched each day. Facebook ended the year with 50 million small business pages (5 million of which were created in Q4) in its network and it’s daily active users […] The post Facebook Results 2015 appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreSep 14, 2015
SEO for E-Commerce Websites
When dealing with an e-commerce website, there are several things that you’ll want to pay particularly close attention to in terms of SEO. Your WordPress website is not going to have the same challenges as your IBM Websphere website. With e-commerce, you are dealing with a litany of areas where things can go wrong. Hopefully […] The post SEO for E-Commerce Websites appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreSep 14, 2015
Online Reputation Management
Most people don’t give online reputation management a second thought until it’s too late and they are forced into a disagreeable, and potentially costly, situation. It’s easy for individuals and businesses to take their reputations for granted when there isn’t a sleuth of negativity plastered all over the Internet. Until the day they find their […] The post Online Reputation Management appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreApr 17, 2014
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […] The post Is Search Engine Submission Necessary? appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreApr 17, 2014
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […] The post Can Any Inbound Linking Hurt My Ranking? appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreApr 17, 2014
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […] The post The Importance of Anchor Text in Back-links appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreApr 17, 2014
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […] The post Absolute Links vs. Relative Links – SEO Value appeared first on Indianapolis Web Design, SEO and PPC Management.
Read moreApr 17, 2014
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […] The post Incorporation of Company Branding and SEO appeared first on Indianapolis Web Design, SEO and PPC Management.
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