Trying to direct your copy to an entire B2B buying committee is ineffective, so how do you get around it? Writing for individual members. This gives you the opportunity to research individual preferences and what is most important to them. Keep reading to learn more about how you can leverage emotions in B2B decision-making. #B2BDecisionMakers #CopywritingTips #InteractiveMarketing #DigitalMarketing Https://https://lnkd.in/euZw_gM

Dale Carnegie describes that you want to avoid criticizing people if you want to be perceived favorably. Carnegie suggests trying “to understand [people]” in order to make conversations more effective than just throwing in criticism. This is essential when establishing relationships with potential and current clients. Read the full blog for an in-depth discussion on how to restrict your inner critic. #CopywritingTips #DigitalMarketing #InteractiveMarketing Https://https://lnkd.in/di7D6Gw

When including video on your landing page, it is important to remember that every second counts. You need to quickly grab viewers’ attention and relay your message clearly. Planning your script is essential to ensure that you do not feel rushed and helps to map out where you want to include physical cues to highlight your landing page. Need a little more guidance for starting with video? Our optimizing video for landing pages blog includes more tips to get you started. #LandingPageVideo #B2BMarketing #DigitalMarketing #InteractiveMarketing https://lnkd.in/dMzNWeu

Setting content related goals are crucial. However, focusing too much on your goals can distract you from writing clear messages. In this week’s copywriting post, we review some examples and tips for making your writing easier for customers to understand. #WritersTunnelVision #CopywritingTips #DigitalMarketing #InteractiveMarketing Https://https://lnkd.in/gu3uMVC

There are a variety of skills that can take years to develop in addition to the experience you need to be a marketing manager. Something you can focus on right now to help you is gain experience with analytics and marketing trends. Keep reading to see what other skills companies are looking for in a marketing manager. #MarketingStatistics #MarketingManager #DigitalMarketing https://lnkd.in/euTHv9h