Metametrics
0 reviews
Metametrics
0 reviews
Read more
SOCIAL MEDIA MARKETING
Is this your agency?
Save to favorites
Dec 9, 2022
A festive message
It will soon be that Most Wonderful Time of the Year. ...so sang Andy Williams and who am I to argue with him? I know this because our daughter has, for several weeks now, been wide-eyed with excitement. She’s even put up her own tree and decorated it, bless her, and is already talking [...]
Read moreNov 7, 2022
Can I use an Econometric Model to tell the future?
The short version Yes. But with qualifications. Which may be very important. The long version Here goes… An econometric model, for the benefit of any laymen who may have wandered in here by accident, is an approach to marketing attribution that takes your historic sales and decomposes them by the things that caused them [...]
Read moreOct 12, 2022
Budget setting – not just a repeating process
“No man ever steps in the same river twice, for it's not the same river and he's not the same man.” Heraclitus The season of annual budget planning is once again upon us. But as Heraclitus observed, whilst the process repeats, it is always different. The marketplace is different, the economy is different, the company pressures [...]
Read moreJul 31, 2022
When to update your Econometric model – The ABCD Checklist
With the summer holidays approaching it’s always a good time to think about checklists – sun cream, guidebook, sunglasses, flip flops. Of course, at this time of year, we at MetaMetrics like to think about checklists for updating econometric models. Just as September is back to school, so it is also time when many [...]
Read moreJun 22, 2022
Our 101 guide to ROI
It’s here. Finally. Our latest highly interesting and insightful e-book, The Big Book Of ROI, has just hit the shelves of your local bookshop (well…) Our aim this time has been to provide a 101 guide to the whole topic of ROI, explaining what it is, how it is calculated and what you can [...]
Read moreMay 16, 2022
Reach: Out?
We wrote a blog post a while back about reach, but recent conversations with various clients have made it more relevant than ever. If you read many a modern marketing textbook it's clear that reach is critical to driving brand growth (and maintaining brand size in fact). It's one of the key points Byron [...]
Read moreApr 6, 2022
ROI Big Book
Return on Investment. It’s often talked about as a ‘Business metric’ but really, it’s something we do ourselves every day. Except in daily life we say, or think, “Is it worth it?” That could be buying something like: Should I buy this 2-litre bottle of cola or that one? That one is on Buy-One-Get-One-Half-Price. [...]
Read moreFeb 8, 2022
Social Media ROI
This used to be easy. In the beginning (well, the early 2000s) there was media. And then there was digital media. And then came social media. And that was it. It was a thing. If we understood, we barely cared about measuring it. If we measured it, we talked about “likes” and “shares” or [...]
Read moreJan 11, 2022
5 Uses for an Econometric Model
You are back at your desk after a merry festive break and pondering last year’s marketing activity. It raises questions such as ‘what is driving my sales?” or “how did my Christmas campaign perform?” You do have some different options to work this out and guessing is not one that we favour, econometrics may [...]
Read moreDec 9, 2021
A Christmas Carol for our Time
“Oh! But he was a tight-fisted hand at the grindstone, Scrooge! a squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner! Hard and sharp as flint, from which no steel had ever struck out generous fire; secret, and self-contained, and solitary as an oyster. The cold within him froze his old features, nipped his pointed [...]
Read moreHow does this agency match to your business needs? Create a free account to find out