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Metric Theory is a performance digital marketing agency with offices in San Francisco| New York City| Denver| and Orange County.

In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a struggle over the heart of marketing. In Adweek, we take a look at how we&#8217;ve gotten here and what marketing leaders should do to repair this relationship to lead the [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/to-stop-the-cmo-revolving-door-bring-brand-and-performance-together/">To Stop the CMO Revolving Door, Bring Brand and Performance Together</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

Metric Theory

To Stop the CMO Revolving Door, Bring Brand and Performance Together

“Target” is a key term in marketing. Perhaps our most important term. Who are you speaking to? There are a variety of ways to think of targeting in marketing: behavioral, psychographic, demographic, geographic, etc.. And while all of these are important, it’s also crucial to understand how to talk to people from different generations. In [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/marketing-to-generations-pt-4-baby-boomers/">Marketing to Generations Pt. 4: Baby Boomers</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

Marketing to Generations Pt. 4: Baby Boomers

“Target” is a key word in marketing. Perhaps our most important word. Who are you speaking to? There are a variety of ways to think of targeting in marketing: behavioral, psychographic, demographic, geographic. And while all of these are important, it’s also crucial to understand how to talk to people from different generations. In this [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/marketing-to-generations-pt-3-gen-x/">Marketing to Generations Pt. 3: Gen X</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

Marketing to Generations Pt. 3: Gen X

“Target” is a key word in marketing. Perhaps our most important word. Who are you speaking to? There are a variety of ways to think of targeting in marketing: behavioral, psychographic, demographic, geographic. And while all of these are important, it’s also crucial to understand how to talk to people from different generations. In this [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/advertising-to-generations-pt-2-millennials/">Marketing to Generations Pt. 2: Millennials</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

Marketing to Generations Pt. 2: Millennials

Does it seem like you’ve exhausted all options when it comes to your paid media strategy? Maybe your Facebook and Google ads are performing alright, but you’re looking to liven things up and expand your marketing. Check out three non-traditional ways to expand your brand’s marketing presence. Influencer Marketing Influencer marketing is a great way [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/three-great-marketing-opportunities-to-test-when-you-feel-youve-exhausted-your-paid-media-strategy/">Three Great Marketing Opportunities to Test When You Feel You’ve Exhausted Your Paid Media Strategy</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

Three Great Marketing Opportunities to Test When You Feel You’ve Exhausted Your Paid Media Strategy

“Target” is a key word in marketing. Perhaps our most important word. Who are you speaking to? There are a variety of ways to think of targeting in marketing: behavioral, psychographic, demographic, geographic. And while all of these are important, it’s also crucial to understand how to talk to people from different generations. In this [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/marketing-to-generations-pt-1-gen-z/">Marketing to Generations Pt. 1: Gen Z</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

Marketing to Generations Pt. 1: Gen Z

Digital advertising platforms have the ability to effectively target qualified users from around the globe in a multitude of ways, all while being easily set up from any computer or laptop. However, this immense power at marketers’ fingertips comes with great responsibility, as little mistakes can be easily overlooked, but have grave consequences (e.g. wasting [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/the-ideal-qa-process-in-digital-advertising/">The Ideal QA Process in Digital Advertising</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

The Ideal QA Process in Digital Advertising

As a part of Metric Theory’s onboarding process, we always audit a new client’s Google Analytics (GA) account to ensure we’re accurately tracking KPIs across all channels. A part of this includes checking if cross-domain tracking is properly set up so we can get a holistic view of the customer journey. What is Cross-Domain Tracking [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/how-to-improve-measurement-with-cross-domain-tracking/">How to Improve Measurement with Cross-Domain Tracking</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

How to Improve Measurement with Cross-Domain Tracking

If you’re not seeing success with your existing B2B demand gen efforts, you may actually be targeting your audience too broadly and going about performance measurement the wrong way. More and more B2B marketers are realizing that in order to reach the right decision makers at the right types of companies, they need to get [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/why-b2b-marketers-should-invest-in-abm-technology/">Why B2B Marketers Should Invest in ABM Technology</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

Why B2B Marketers Should Invest in ABM Technology

As YouTube’s action-oriented ad types continue to evolve, we’ve recently learned that the TrueView for Action format, which has been YouTube’s primary direct response-focused ad type, will be migrating to a new ad format called Video Action on September 30. Although this won’t be a huge change, we do feel there are some important implications [&#8230;]
The post <a rel="nofollow" href="https://metrictheory.com/blog/youtube-video-action-campaigns-what-to-know-about-the-transition/">YouTube Video Action Campaigns: What to Know About the Transition</a> appeared first on <a rel="nofollow" href="https://metrictheory.com">Metric Theory</a>.

YouTube Video Action Campaigns: What to Know About the Transition

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RT @digital_future: The results are in on Apple’s iOS #14.5Update: #FacebookAds are shifting to Android Devices via ⁦@MetricTheory⁩  https:…

🕵️‍♀️Apple's privacy maneuvers are materially changing how Facebook Ads work. Here's how we're seeing ads shift from iOS to Android devices and how marketers should react.👉https://t.co/Vq5SiL8kDo 

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