MH Digital Group
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MH Digital Group
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SOCIAL MEDIA MARKETING
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Aug 1, 2022
Early signs of deliverability issues in Klaviyo
Was this just a poor email campaign sent near a holiday in a notoriously slow season for marketing? Or a sign of a bigger issue in email deliverability? Here's how to tell.
Read moreJun 16, 2022
An overlooked advantage of using Klaviyo forms
This blog post isn't a sales pitch about Klaviyo's form styling, but rather a point about an often overlooked, but helpful benefit for identifying subscriber interests early on in their lifecycle with you — web tracking.
Read moreJun 14, 2022
Fix Broken Klaviyo Flows Using Notification Steps
We all want to create 'set and forget' Klaviyo flows that we never have to look at and update, but we also need to make sure they continue to work. And as we create more and more flows along a user journey, it can be time consuming to constantly check in on every single flow to do proper QA. With Klaviyo Flow Notification Steps, we can get some help in making sure our flows are working properly.
Read moreApr 20, 2022
3 Quick Ways to Optimize Your Abandoned Cart Email Flows
In many cases, abandoned cart flows are set up early on, and then neglected in a sort of 'set and forget' philosophy. While they will likely continue to convert, there are simple optimizations you can do to these journeys (besides just sending more emails). Let's jump into 3 different strategies we've used with our clients to improve their abandoned cart conversions through emails in Klaviyo.
Read moreApr 5, 2022
What’s a good revenue per recipient on the Klaviyo Performance Dashboard?
When used in tandem with engagement metrics like open rate and click rate, revenue per recipient is a solid KPI to strike the right balance between a healthy email database and one that drives strong revenue. It's the link between the two ends of that spectrum that every email marketer needs to pay attention to in order to be successful in the long term with email, and can help you dig out of deliverability holes and cut down runaway email volume.
Read moreMar 10, 2022
How much revenue should be driven from campaigns vs. flows in Klaviyo?
If you're looking to improve your overall email marketing program, you might be asking yourself what is right amount of revenue is to generate from campaigns vs flows?
Read moreFeb 28, 2022
The Klaviyo Performance Dashboard Guide
Each of these metrics is helpful in evaluating how successful your email and SMS program is in Klaviyo, but to understand how to improve it, we need to understand what all of these metrics actually mean in context. In this blog post, we'll share key information on the basics of the dashboard, but we'll also share a few things to think about for your specific Klaviyo account as they pertain to each metric.
Read moreFeb 22, 2022
Commonly overlooked details in Klaviyo & Shopify list integrations
Just tossing every subscriber on your Shopify site into the same list is convenient - but it can lead to confusion in the messages you're sending to subscribers and how you manage them in Klaviyo.
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