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Are you a B2B technology company founder? Has scaling revenue become a heavier burden as of late? 

At MKC Agency, we help founder-led B2B technology companies scale their revenue with content that converts! Marketing is unlikely to be your top strength if you're a tech CEO. Focus on building great products while we focus on bringing them to market. 

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Nowadays, the internet is filled with countless marketing technology vendors trying to project their solutions as the best for businesses. When examining most of these offers, the data are reduced to 3 major strategic priorities that these vendors emphasize. 68% of marketing technologies focus on boosting companies' ROI. 55% of technologies used for marketing aim solely to enhance marketing efficiency. 42% of marketing technology tools are made to help companies determine the right marketing budget. 

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"If you are looking for a motivated, detail-oriented marketer who consistently delivers strong results, have a discussion with Megan. Well-organized and energetic, Megan is a consummate team player and is an excellent communicator. She adds lots of great can-do chemistry to any team." -- Matthew Austin, Marketing Program Director at Ericsson
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We, as marketers, can’t be everywhere at once. As search engines and tech sites aggregate “top marketers” based on metrics such as user submissions on their particular site, the number of reviews from obscure advertising platforms, or geotags from the searcher’s area, it’s not always easy to help the leads find you. It’s even more [&#8230;]
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Driving B2B Revenue with Channel Partnerships

We’re marketers, not octopi. We’ve only got two arms to work with, and at any given moment, one of them is wrangling empty coffee cups out of the Zoom camera view. It’s a tough job, but someones gotta do it. When cutting through the thick of your inbox feels like exploring the rainforest, or when [&#8230;]
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Best Outsourced B2B Marketing Companies in 2022

If you’re new to the concept of ABM, allow us to use a little fishing analogy: inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. The nature of inbound marketing is that you don’t know exactly who you’ll sell to. You may have a general idea (where you’ll throw your net), but your [&#8230;]
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What Makes A Great Marketing Leader Many marketers are good at what they do; marketers generally excel at communications, maintaining and fostering fantastic client relationships, and understanding branding and social media concepts. On the other hand, great marketing leaders set themselves apart and demarcate their services within the industry by excelling at understanding what is [&#8230;]
The post <a rel="nofollow" href="https://mkcagency.com/what-makes-a-great-marketing-leader-2/">What Makes a Great Marketing Leader?</a> appeared first on <a rel="nofollow" href="https://mkcagency.com">MKC Agency</a>.

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Remember how in spy movies, when the hero or heroine walked up to a member of the bourgeoisie elite and a tiny bud in their ear ran them through the skinny on who they were talking to? Customer Relationship Manager (CRM) software is kind of like that—a supercharged way to understand your client relationships quickly [&#8230;]
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Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!) I’ve compiled a few of the most useful free chrome extensions to superpower your [&#8230;]
The post <a rel="nofollow" href="https://mkcagency.com/must-have-chrome-extensions-for-sales-marketing/">Must Have Chrome Extensions for Sales &#038; Marketing</a> appeared first on <a rel="nofollow" href="https://mkcagency.com">MKC Agency</a>.

Must Have Chrome Extensions for Sales & Marketing

For B2B sales, there is no “easy answer” or “one-size-fits-all” solution. There are, of course, great fits, strategies that deliver reliable results when applied correctly—but that’s not what we’re here to talk about today. The complexity of sales hasn’t stopped a few overeager writers from telling tales of techniques that do away with the arduous [&#8230;]
The post <a rel="nofollow" href="https://mkcagency.com/beware-of-the-hero-story-a-common-prospecting-failure/">Beware of the Hero Story — A Common Prospecting Failure</a> appeared first on <a rel="nofollow" href="https://mkcagency.com">MKC Agency</a>.

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Leveraging the networking power of LinkedIn is the best way to get your personal brand out there in front of the world. If you’re looking to be found in a professional sense, you have to create a personal brand on LinkedIn, but it can be a little scary at first if you’re not familiar with [&#8230;]
The post <a rel="nofollow" href="https://mkcagency.com/tips-to-strengthen-your-personal-brand-on-linkedin/">Tips to Strengthen Your Personal Brand on LinkedIn</a> appeared first on <a rel="nofollow" href="https://mkcagency.com">MKC Agency</a>.

Tips to Strengthen Your Personal Brand on LinkedIn

Has your team made marketing objectives for the year? Popular choices seem to be &#8220;make more efficient marketing plans&#8221; or &#8220;track and analyze budgets and results better.&#8221; These are all crucial marketing objectives that will assist practically any business. However, marketing goals are only as good as the direction and leadership of the marketing operations. [&#8230;]
The post <a rel="nofollow" href="https://mkcagency.com/when-to-hire-a-fractional-cmo/">When to Hire a Fractional CMO</a> appeared first on <a rel="nofollow" href="https://mkcagency.com">MKC Agency</a>.

When to Hire a Fractional CMO

As we move out of the pandemic phase, remote work will continue to be an important part of the working landscape for the foreseeable future.  Ladders data scientists believe that remote work is here to stay. According to their estimates, remote work will account for 25% of all professional positions in North America by the [&#8230;]
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