Podcasts have exploded in popularity in recent years, but what can they do for your organization? For those who invest their time and money in creating a high-quality podcast on an interesting topic, the benefits are many. #Podcasts #PodcastMarketing #ThoughtLeadership #Modthink

We're always learning at Modthink, and this week Modthinker Macey Moghadam is sharing her pick, "Portrait of the Manager as a Young Author: On Storytelling, Business, and Literature" by Philipp Schönthaler. Originally published in German, this book explores the business trend of using storytelling to explain complex ideas. Macey appreciates this book for its unique, critical perspective on corporate storytelling.  Even if you don't agree with all of the conclusions, this book will open your mind-- and at just over 100 pages long, it's a quick read! #Books #CurrentlyReading #Communication #Business #Storytelling #CorporateStorytelling

While keyword ranking is still an essential indicator of your website's strength, you should keep an eye out on metrics concerning site functionality and backlink quality. These are just a few of the metrics you should track starting now. #SEO #MarketingTrends #Modthink #DigitalMarketing #SEM

We love to see our Modthinkers in action and engaging with our amazing clients! Thanks for sharing, Brent! #Modthink

If your business is not listed on the first or second page of Google, you may as well be lost at sea with no land in sight. So how do you rise in the ranks above your competition? One way is with search engine optimization (SEO). Throughout my experience with digital marketing, one thing is clear: SEO is huuuuge when it comes to setting yourself apart from the competition. At Modthink, we use many SEO tools to craft our strategy. One of them is Semrush. As a trusted source, Faith Raun wanted to share one of the articles she constantly refers back to when talking with clients. These 12 trends break down the ever changing landscape of SEO and give insight to what trends are happening in 2022. #Modthink #SEO #MarketingTrends #2022