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New England Apparel Club

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Public Relations

We support entrepreneurial organizations. Outsource all or part of your marketing programs, finance team, or operations to a senior team with corporate experience. 

“If you just work hard enough, it will happen.” This part of the entrepreneur myth is what drives so many to roll up their sleeves and...

MyHelp, Inc.

Reputation is Everything: 4 PR Tips to Build Thought-Leadership

We speak with many companies of all sizes – and lately, what we’ve been hearing a lot of is, “PR is important – but right now, we are...

PR as a Lead Generation Tool

PR and SEO should have an incredibly symbiotic relationship. When they combine forces, each can turbocharge the other’s effectiveness

Why PR and SEO Should Be Working Together Closely

If you’ve worked in or around public relations for any length of time, you’ve likely heard people in the industry lament the death of the...

Press Coverage, Backlinks and Media Strategy

Inbound can pay off huge for entrepreneurs and small businesses as it provides a great way to build trust with your customers and prospects.

The Inbound Marketing Guide for Entrepreneurs

But a well-executed marketing plan can make all the difference in a small business or start-up’s success.

Marketing Strategies for Entrepreneurs: Top Tips

Setting a benchmark and then measuring against it takes time – but can be invaluable, not just in justifying the investment in the program,

Communications KPIs: How Do You Measure PR?

For small businesses, start-ups and entrepreneurs, lead generation is critical to survival.

Best Practices in Lead Generation

We recently got an email from a client that was terse, short, and confusing.  We started typing a reply, but realized that we were making...

Pick Up the Phone!

People almost never talk about the clients they lose. But we all experience it – and when it happens, it is best to take a good look at...

Why I'm Glad We Parted Ways With A Client

Blog

MyHelp Inc. Blog

@myChargePower purchased your product in an airport  store - it worked exactly ONE TIME before dying. I sent documentation and your people made me answer three different emails + upload tons of photos before telling me documentation wasn't sufficient. #badservice #Disappointing

Love our partners - so many great agencies out there.

Reputation is everything - why #entrepreneurs need PR to build their thought-leadership profile and drive new leads. #pr #contentmarketing #entrepreneurs https://t.co/1Kbwp6Ijrd

RT @lysapreneur: Sometimes your agency can't be everything to everyone. 😱

Most of us in the digital... @RichardPizzuti @lisaallocca @greta

Thanks to the team @WBJournal for featuring us this week with some tips for using PR to generate leads and drive revenue. #PR #leadgen #worcesterbusiness 
https://t.co/1GijasdV8r

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