As the weather warms up and we can all get outside again after the "shelter in place" orders expire, I can't wait to start drinking one of my favorite "hard" teas again with an equally great name: Wild Leaf

The right name can really up the buzz. But couple the right name with a fun or just weird picture and watch the flood gate of interest, tweets & conversations open up (e.g., the Ostrich travel pillow): https://t.co/U8gkB4QKJ7

After a good run with a trusted but tired name, it makes sense to pick a new name that goes back to your roots. Take #TheOceanRace as an example, which kicks off today in the UK. One the most venerated & exciting sailing events of all time: https://t.co/1IWy4FESTR

Two fun names I've seen for Christmas gifts: "Hatchimals Wow Llalacorn" & "Bean Boots" ... the 1st is so long & complicated I had to cut & paste it after multiple attempts to type it. The 2nd is just simple & cool. But both are catchy & memorable: https://t.co/x8yiJ1Ks2X

I love sweets. Especially chocolate. I also love names that just instantly grab you - without any conscious thought. So I fell in love with Wicked Whoopies. A fantastic name & their chocolate variety pack is to die for: https://t.co/HV3XurOoyq