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Jul 15, 2022
Case Study Video Just in! We are excited to announce that we have won an Hermes Platinum Award for our website design for client Shift Law. Read on to learn a little bit more about this exciting project. And check out the award submission page here. After realizing that their previous website wasn’t up-to date...
Read moreJun 14, 2022
As a business owner, one of the biggest challenges I have struggled with is delegation. In the first few years, I juggled everything, from payroll and filling out paper cheques by hand and mailing them to suppliers and staff, to writing all the creative briefs, being in on all the client meetings, dealing with every...
Read moreFeb 11, 2022
Your online contact forms are the workhorse of your website. They need to do the tough job of enticing new clients to convert and contact your business. Check out these 5 mistakes we typically see companies making with their online forms design and web design – and what you can do to make sure your...
Read moreSep 17, 2021
Most times when I ask clients about their marketing strategy, I get a blank stare. The more organized ones may have their business goals set out and want to increase sales and leads. Or some may have an idea about improving SEO or starting a Google campaign. But few develop a well-formulated plan with a...
Read moreJun 25, 2021
Nowadays, every business owner understands they need a website in order to survive. But few entrepreneurs realize that it’s the online contact forms on your website which can spell the difference between a web visitor that lands on your page and bounces, and one that actually “converts”, and contacts you about your service so you...
Read moreAug 27, 2020
Having an optimized Google My Business (GMB) page is an essential component of your SEO marketing. Not only does it create an online presence and reputation for your brand but also makes you stand out against your competitors. Here are 5 quick tips to help you drive more traffic to your business with GMB. 1....
Read moreJun 22, 2020
At napkin marketing, our goal is to help businesses we believe in get results. This is the first in a series featuring our clients, their mission and how they are transforming their websites and marketing strategy in the midst of the COVID pandemic. We’re proud to help Manifold and Polaris, a Canadian analytics and SaaS...
Read moreMar 23, 2020
Undoubtedly, if you’re reading this, you’ve likely had your personal and business life turned upside down by COVID-19. From kids out of school to working from home, to businesses and entire industries shut down for uncertain lengths of time, this outbreak has left no one unscathed. As this crisis continues, there’s nothing more important to...
Read moreNov 20, 2019
When suggesting email marketing recently to a colleague over lunch, she looked over her shoulder as if someone would catch us and whispered, “isn’t that banned now?” Like many businesses, her company had stopped sending promotional emails to clients and prospects under the wrong impression that email marketing is now illegal. Indeed, since 2018 when...
Read moreNov 13, 2019
Ready or not, 2020 is almost here! Is your marketing plan on track for the new year? If you’re a B2B marketer, being prepared for 2020 means researching, understanding and putting in place the best strategies to target your potential customers next year. From harnessing digital, to leveraging inbound marketing, to making yourself visible at...
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