Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

We are a digital marketing and advertising agency that exists to discover and create meaningful connections. Our mission is to reduce the friction for forward-thinking businesses on their path to digital maturity.

We execute around 5 pillars of services:

• pathfinder™
• people-first marketing
• tech-forward development
• ai-assisted advertising
• data-driven decisions

Whether you need to advance your digital media buying practice, make your website more effective, or you’re struggling to aggregate and understand your data – we are here to help move you forward.

We excel at what we do by staying true to three fundamental principles:

1. Understand our client’s business and help them identify and focus on their most valuable customers.

2. Educate and Invest in ourselves, our stakeholders, and in tools and technology to stay on the leading-edge as our industry continues to evolve.

3. Challenge the way we reach and communicate with consumers.

To stay relevant, businesses must be willing to invest in digital marketing. How much should you budget? 6%? 10%? This article helps you determine the budget that best fits YOUR business. #MarketingBudget #DigitalMarketing #HowMuchShouldYouSpend
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New Path Digital

Unsure which marketing analytics matter? If so, you're not alone. This article identifies 7 key data points to help you monitor and and make informed decisions.  #MarketingAnalytics #TurnDataIntoKPIs #KPI #MarketingData

https://t.co/LsePHA6GxM

Anyone surprised? More adults are getting their news from TikTok. Check out this 2022 Look Back from Pew Research.

#TikTok #NewsOnSocialMedia #News #FactFriday

https://t.co/EsoXd6xjQJ

YouTube is a powerful marketing tool with over 2 billion active monthly users. Learn how to optimize your YouTube channel for greater visibility and create content that wins with our New Path Insights: https://t.co/Bxmxw2MZI7

Your marketing goals need to align with your long-term business objectives. Check out this great article to learn how to ensure yours properly align.

#MarketingGoals #ThoughtfulThursday #BusinessGoals

https://t.co/RfKAJnjBIc

Twitter

New Path on Twitter

To stay relevant, businesses must be willing to invest in digital marketing. How much should you budget? 6%? 10%? Check out this article that walks you through determining the digital marketing budget that best fits YOUR business.

#MarketingBudget #DigitalMarketing #HowMuchShouldYouSpend



Unsure which marketing analytics matter? If so, you're not alone. With so much data available to marketers, it's important to identify those that can inform impactful action. This article identifies 7 key data points to help you monitor and and make informed decisions.

#MarketingAnalytics #TurnDataIntoKPIs #KPI #MarketingData



Anyone surprised? More adults are getting their news from TikTok. Check out this 2022 Look Back from Pew Research.

#TikTok #NewsOnSocialMedia #News #FactFriday



YouTube is a powerful marketing tool with over 2 billion active monthly users. Learn how to optimize your YouTube channel for greater visibility and create content that wins with our New Path Insights: 

Your marketing goals need to align with your long-term business objectives. Check out this great article to learn how to ensure yours properly align.

#MarketingGoals #ThoughtfulThursday #BusinessGoals



Facebook

New Path on Facebook

To stay relevant, businesses must be willing to invest in digital marketing. How much should you budget? 6%? 10%? It depends on your industry, age, and business goals. Learn more by visiting our website or reading the article link in our bio.

#MarketingBudget #DigitalMarketing #HowMuchShouldYouSpend

Unsure which digital marketing analytics matter? If so, you're not alone. With so much data available to marketers, it's important to identify those that can inform impactful action. 7 Data points that matter? 
1. Qualified Leads
2. Traffic Source
3. Page Views
4. Time Spent on Site
5. Shared Content
6. Bounce Rate
7. Conversion Rating

Learn more about why these are important by visiting our website or following the link in our bio.

#MarketingAnalytics #TurnDataIntoKPIs #KPI #MarketingData

Anyone surprised? More adults are getting their news from TikTok. Check out the 2022 Look Back from Pew Research. Link to full article in Bio.

#TikTok #NewsOnSocialMedia #News #FactFriday

YouTube is a powerful marketing tool with over 2 billion active monthly users. Learn how to optimize your YouTube channel for greater visibility and create content that wins with our New Path Insights. Link in Bio.

#YouTube #Optimize #ContentThatWins

Your marketing goals need to align with your long-term business objectives. Check out this great article to learn how to ensure yours properly align. Link in Bio.

#MarketingGoals #ThoughtfulThursday #BusinessGoals

Instagram

New Path on Instagram

The post <a rel="nofollow" href="https://newpathdigital.com/the-ultimate-guide-to-a-crm-powered-marketing-strategy-thank-you/">Thank you for submitting this form</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

Thank you for submitting this form

The post <a rel="nofollow" href="https://newpathdigital.com/the-ultimate-guide-to-a-crm-powered-marketing-strategy/">The Ultimate Guide to a CRM-Powered Marketing Strategy</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

The Ultimate Guide to a CRM-Powered Marketing Strategy

With competition for clients fierce among North Carolina law firms, our client's investments in traditional marketing had reached peak performance and, as a result, their weekly caseload flattened. They turned to us to identify strategic digital marketing initiatives that could generate more clients.
The post <a rel="nofollow" href="https://newpathdigital.com/digital-advertising-leads-to-26-growth-in-law-firm-caseload/">Digital Advertising Leads to 26% Growth in Law Firm Caseload</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

Digital Advertising Leads to 26% Growth in Law Firm Caseload

Want to get more out of your YouTube channel? Learn how to optimize your channel for better search engine visibility; we cover it all from keyword research to video optimization!
The post <a rel="nofollow" href="https://newpathdigital.com/how-to-optimize-your-youtube-channel-for-greater-visibility/">How to Optimize Your YouTube Channel for Greater Visibility</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

How to Optimize Your YouTube Channel for Greater Visibility

How much should you spend on your digital marketing budget? It’s an age-old question for companies big and small.
The post <a rel="nofollow" href="https://newpathdigital.com/effective-marketing-budget/">How to Build an Effective Digital Marketing Budget for 2023</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

How to Build an Effective Digital Marketing Budget for 2023

Metrics, benchmarks, and data insights  are vital to creating a marketing plan for any business. However, you must keep the overall business objectives in mind for the most efficient marketing results.
The post <a rel="nofollow" href="https://newpathdigital.com/how-to-set-marketing-goals/">How to Set Marketing Goals to Align With Your Business Goals</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

How to Set Marketing Goals to Align With Your Business Goals

Click fraud happens when any person or computer program repeatedly clicks on a pay-per-click (PPC) ad to generate fraudulent charges to the advertiser.
The post <a rel="nofollow" href="https://newpathdigital.com/how-a-legal-firm-saved-more-than-89000-in-ad-click-fraud/">How a Legal Firm Saved More Than $89,000 in Ad Click Fraud. </a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

How a Legal Firm Saved More Than $89,000 in Ad Click Fraud.

SEO strategy is an important component of our ida™ website philosophy. Rakesh is the behind-the-scenes technical specialist that creates and executes the SEO strategies for our clients. Take a few minutes to get to know him…
The post <a rel="nofollow" href="https://newpathdigital.com/employee-spotlight-rakesh-siliveru/">Employee Spotlight: Rakesh Siliveru</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

Employee Spotlight: Rakesh Siliveru

We believe that learning is essential to growth and challenging the status quo in business. Creating change means thinking big and eagerly seeking new ideas. New Path Digital encourages challenging prevailing assumptions and continuously improving marketing and advertising approaches for ourselves and our clients. Reading is one way we make it happen. 
The post <a rel="nofollow" href="https://newpathdigital.com/new-path-recommends-business-and-marketing-must-reads/">New Path Recommends: Business and Marketing Must-Reads</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

New Path Recommends: Business and Marketing Must-Reads

Meet Kelly Paul, our Vice President of Marketing Operations. She manages the New Path Team in our day-to-day operations to ensure our clients are taken care of every step of the way. 
The post <a rel="nofollow" href="https://newpathdigital.com/employee-spotlight-kelly-paul/">Employee Spotlight: Kelly Paul</a> appeared first on <a rel="nofollow" href="https://newpathdigital.com">New Path Digital</a>.

Employee Spotlight: Kelly Paul

Blog

New Path Blog

Have you ever heard of RevOps? Short for Revenue Operations, RevOps is a framework to connect your sales, marketing, and customer service functions to create a frictionless process for your customers. Learn more about RevOps and creating your own strategy with our blog: https://hubs.ly/Q016WC3Y0

New Path

Even the smallest actions like taking shorter showers and unplugging devices are a way to #InvestInOurPlanet. How are you continuing down the path to making our world a better place and celebrating Earth Day this year?

Our friends at HubSpot recently compiled a list of the top 7 marketing challenges we are facing in 2022. Take a look at what they have to say and review their tips for dealing with these common problems: https://hubs.ly/Q016WBx20 

Happy Easter weekend to all those enjoying this very special time of renewal, hope, and warmer weather. We hope that you and your loved ones have a safe and happy holiday weekend!

Whether you know Elizabeth Yocum because she's your account executive or because she's always the first one to answer the phone or the door at the office - here's your chance to know more about her! Learn more about Elizabeth by reading our Employee Spotlight here: https://hubs.ly/Q016hXSJ0

LinkedIn

New Path on LinkedIn

GoogleBusiness

New Path on Google Business

The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.