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NEXT/NOW™ creates digital brand experiences for physical spaces & places. We are leaders in Virtual Reality, Augmented reality, Projection Mapping, Kinect, and multi-touch interactive installations for events, festivals, exhibits, museums, retail, and corporate environments. We can't think of anything we would rather be doing.

background: Alan Hughes, is the founder and Chief Creative Officer of NEXT/NOW™. An industry innovator, Alan successfully headed creative development at his previous agencies for 11+ years for clients including Toyota, the Chicago 2016 Olympic Bid, The Dubai Mall, American Eagle Outfitters, AXE, LG Electronics, Experian, ADP, TurtleWax, McDonald’s, Leica, and Hitachi. In addition, Alan led creative at ADP, and was a visual director for The Mills Corp.

Alan's projects of note include software architecture and interactive design of the Crown Fountain in Millennium Park, multiple experiential films for the world’s largest video screen–The Fremont Street Exper

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