Jul 6, 2022
Google Is Getting Rid of Expanded Text Ads (ETAs)
Recently one of our clients forwarded us an email titled “Re: Say Goodbye to Local Ads.” This headline is simply misleading. The email title says local [service] ads (LSAs) are disappearing within Google. This is not true. There are no changes in the LSA platform. The email really refers to a change within Google... Read More » The post Google Is Getting Rid of Expanded Text Ads (ETAs) appeared first on NextClient.com, Inc..
Read moreMar 22, 2022
Google’s “Vicinity” Update: Was Your Law Firm Affected?
Did you notice a fluctuation in calls or visits to your law firm? If you rely on Google, there’s a good chance that the latest update to the local search platform played a role. If you conduct business locally, this update can have a significant impact. Between November 30th and December 8th, Google made... Read More » The post Google’s “Vicinity” Update: Was Your Law Firm Affected? appeared first on NextClient.com, Inc..
Read moreFeb 10, 2022
The Importance of a Mobile Responsive Website (2022)
Internet usage on mobile devices overtook internet usage on desktops in 2016. And as of 2020, over 3 billion people use smartphones. It’s undeniable that smartphones have had an impact on consumer habits and attention. For that reason, it’s become essential for businesses to cater to consumers on other devices besides just the desktop.... Read More » The post The Importance of a Mobile Responsive Website (2022) appeared first on NextClient.com, Inc..
Read moreSep 28, 2020
Google Local Service Ads (LSAs) for Lawyers
If you’ve done a search for a service, you may have noticed a new feature added to the Google search results page. Google recently made some major upgrades to local service ads, which have begun to show at the top for more service-oriented keywords. With the major upgrade and expansion of these ads, you... Read More » The post Google Local Service Ads (LSAs) for Lawyers appeared first on NextClient.com, Inc..
Read moreJul 30, 2020
PPC vs. SEO: Which is Best For Your Law Firm’s Marketing Strategy?
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are essential elements of digital marketing. Both are important for a sound digital marketing plan. Understanding the differences between the two can help you integrate the right strategy. In essence, SEO offers free traffic, but it takes more time and effort to put into practice. PPC, on... Read More » The post PPC vs. SEO: Which is Best For Your Law Firm’s Marketing Strategy? appeared first on NextClient.com, Inc..
Read moreJun 9, 2020
Why Your Law Firm Should Blog (2020)
If you’re a lawyer, there is a good chance you have heard how blogging is an essential part of marketing. However, you may not know how so. As marketers at NextClient, we understand its importance. Blogs increase your online presence and allow you to show off your expertise. Through frequent blogging, you have... Read More » The post Why Your Law Firm Should Blog (2020) appeared first on NextClient.com, Inc..
Read moreMar 26, 2020
Google Suspended Local Listings: Why & What to Do (For Lawyers)
Picture this situation. You’re a lawyer. You notice the number of calls you received during the week is less than normal. So you decide to do a quick check-in with your firm. You also see that your business does not show up on Google Maps. That’s odd. Something must be wrong. So, with a... Read More » The post Google Suspended Local Listings: Why & What to Do (For Lawyers) appeared first on NextClient.com, Inc..
Read moreFeb 26, 2020
The Fake Domain Renewal Scam – ‘Domain Slamming’
We’ve had some of our clients tell us they got “domain slammed,” so we decided to do a write-up. These notices can come in the regular mail, email, or even through social media. Imagine this scenario. You open your email and you see “Action Required: Notice Regarding Domain Service.” As a website owner, you... Read More » The post The Fake Domain Renewal Scam – ‘Domain Slamming’ appeared first on NextClient.com, Inc..
Read moreFeb 7, 2020
SEO Scam Emails: Everything You Need to Know About Them
Are you a lawyer or business owner? Chances are, you’ve probably received many email solicitations. One of the many popular ones comes from SEO companies – often titled SEO Proposal or something to that effect. Sometimes these can be received through the contact form of a website, too. As SEO and online marketers at... Read More » The post SEO Scam Emails: Everything You Need to Know About Them appeared first on NextClient.com, Inc..
Read moreSep 18, 2019
Responding to a Negative Review (For Attorneys in 2019)
Maintaining your professional reputation and that of your law firm has always been of the utmost importance to your success. In today’s online world, both the capability to post a review and the popularity of doing so have exploded. This practice can be great for your firm so long as the reviews are positive,... Read More » The post Responding to a Negative Review (For Attorneys in 2019) appeared first on NextClient.com, Inc..
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