Oct 19, 2022
TikTok Marketing 101
We mentioned in our last blog that short form video is the future of content across social media. And the first channel that comes to mind for short form video is undoubtedly TikTok. The post TikTok Marketing 101 appeared first on NOUS.
Read moreSep 12, 2022
Short Form Video Trends in 2022
It should come as no surprise to brands that short form video is the future of content across social media platforms. Not only across TikTok and Instagram Reels, but with YouTube Shorts, Google, LinkedIn and Pinterest all also expanding their short form offerings, making the format a crucial component in any brand’s social marketing strategy. The post Short Form Video Trends in 2022 appeared first on NOUS.
Read moreJul 5, 2022
How You Can Make Your Customers Happier
The past two years have changed a lot of things for everyone. As a result, new studies are showing that Australians are short on happiness - actively searching to find happiness in new ways, and in some cases, are willing to pay a premium for it. The post How You Can Make Your Customers Happier appeared first on NOUS.
Read moreJun 6, 2022
Brand Refresh vs. Rebranding – What’s right for your business?
It’s no secret that we love branding at NOUS. In fact, we believe branding is at the heart of everything we do and is vital to a successful business. Great branding is memorable, it sets you apart from competitors and can drive stronger engagement and foster business growth. The post Brand Refresh vs. Rebranding – What’s right for your business? appeared first on NOUS.
Read moreMay 23, 2022
Developing a Content Strategy that Works – It Starts with the Right Approach
With over 70% of digital marketers actively carrying out content marketing activities in 2021, a solid content strategy is certainly not a ‘nice-to-have’ but an absolute necessity for every business looking to compete in an increasingly crowded marketplace. The post Developing a Content Strategy that Works – It Starts with the Right Approach appeared first on NOUS.
Read moreMay 3, 2022
Optimising Your Google Business Profile for Local Search Success
As you’re already likely aware, Google Business is a free resource that can help deliver a local presence across Google Search and Google Maps, but did you know that it’s hands-down one of, if not the most, important ranking signals for local organic search rankings? The post Optimising Your Google Business Profile for Local Search Success appeared first on NOUS.
Read moreApr 7, 2022
Voice Search in 2022 Trends & Predictions
As the name illustrates, “voice search” refers to the way users will ask their devices queries, often through smart assistants, Siri, Alexa or Google, as a hands-free alternative to traditional typed search queries. The post Voice Search in 2022 Trends & Predictions appeared first on NOUS.
Read moreMar 22, 2022
Say Goodbye to Expanded Text Ads on Google Ads
Google is continuing to shake up advertisers with major changes to their Google Ads (Search) platform. This latest change means ‘Responsive Search Ads’ (RSAs) are becoming the only Google Ads (Search) ad format available, coming into effect from 30 June 2022. So, what do you need to know? The post Say Goodbye to Expanded Text Ads on Google Ads appeared first on NOUS.
Read moreFeb 16, 2022
9 Mistakes You Might Be Making With Your Website
A website is often the customers’ first touch point with a brand, so it’s vital to make a good first impression. Depending on the type of business, a website can also become the go-to hub for brand/customer interaction and ongoing brand loyalty. A website that’s difficult to navigate, ill-equipped with relevant information or just down-right looks bad, can turn potential customers away quickly and some for good. The post 9 Mistakes You Might Be Making With Your Website appeared first on NOUS.
Read moreJan 18, 2022
What’s the difference between Facebook Ads & Boosted Posts?
If you’re new to social media advertising, you’d be forgiven for thinking that Facebook Ads and boosted posts are the same thing. However, there are considerable differences between the two and it’s important to know which option is most appropriate for your brand to use and when. So if you’re not sure where to start, we’ve broken down the key differences - and pros and cons of each. The post What’s the difference between Facebook Ads & Boosted Posts? appeared first on NOUS.
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