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TiKTok currently has over 1 billion users. Since January 2018, TikTok has grown exponentially, claiming growth of over 800%. While TikTok had great potential, they managed to really find their stride during the pandemic. With individuals working at home and more people with free time, TikTok managed to grasp the attention of millions of people. [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/should-you-be-on-tiktok/">Should You use TikTok?</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

Octopus & Son Social Media Inc. | Calgary Digital

Should You use TikTok?

You may be asking yourself, “Why are we talking about Gen Z, it felt like yesterday we were talking about Millenials.” With that said, Gen Z is an important generation to understand when deciding on a marketing strategy. A couple years ago, Millennials were the majority of the population in the workforce, however, their majority [&#8230;]
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What is Loyalty and Why Gen Z Doesn’t Give a Sh*t

Values, barriers, and audience-centric marketing… Let&#8217;s learn more! Barriers Barriers can be perceived or can have reason to back them. Regardless, the barriers are valued and need to be acknowledged. These barriers can be due to knowledge, skills, infrastructure, culture, socioeconomics and so much more. With that said, when you understand the barriers, you can [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/what-are-your-audiences-barriers-and-values-and-why-you-want-to-know-them/">What are your audiences barriers and values? (and why you want to know them)</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

What are your audiences barriers and values? (and why you want to know them)

Regardless of the marketing styles you prefer, you need to acknowledge the desires of your audience. Maybe they respond better to bright colours, or they prefer educational material, regardless, understanding this will ensure that your marketing and branding is effective and delivers results. This blog is to help you become more audience focused, so let&#8217;s [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/why-your-audience-is-the-most-important-piece-too-your-strategy/">Why Your Audience is the Most Important Piece to Your Strategy</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

Why Your Audience is the Most Important Piece to Your Strategy

When COVID-19 first took the world by storm, everyone had to adjust to what was a seemingly temporary event. Now, over a year into the pandemic, we all have to adjust to the ‘new’ normal. The world may never be the same after the pandemic. Everyone has realized the potential of the internet, and how [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/what-does-the-new-normal-mean-for-your-marketing/">What Does the &#8216;New Normal&#8217; Mean for Your Marketing?</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

What Does the ‘New Normal’ Mean for Your Marketing?

Whether you are utilizing Instagram, TikTok, Twitter, Facebook, or a combination thereof, you must remain consistent in your marketing to foster awareness and loyalty. We want you to succeed in your marketing efforts, so let’s dive in! How Brand Awareness Supports all Other Marketing Brand awareness is one of the most important things if you [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/how-does-consistent-messaging-help-your-marketing/">How Does Consistent Messaging Help Your Marketing?</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

How Does Consistent Messaging Help Your Marketing?

Everyone has values that they like to support, and by proxy, they are more inclined to support businesses that have the same values as themselves. In recent years, some of the most prominent values have been related to Black Lives Matter, LGBTQ+ Rights, and Environmental Rights. As a business, you have the opportunity to display [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/how-to-honestly-market-your-values-and-avoid-the-wrong-kind-of-attention/">How to Honestly Market Your Values? (and avoid the wrong kind of attention)</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

How to Honestly Market Your Values? (and avoid the wrong kind of attention)

When working with a marketing firm, you need to understand that the relationship operates in two directions. In order for the relationship to be mutually beneficial, each party involved needs to show respect, and give time. This is to ensure that the plan remains consistent and intact. By giving and receiving in the relationship, you [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/how-to-build-a-healthy-two-way-partnership-with-your-marketing-agency/">How to build a Healthy two-way Partnership With Your Marketing Agency</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

How to build a Healthy two-way Partnership With Your Marketing Agency

Q3 is approaching fast, which means it is time to take action. Summer 2021 was all about moving beyond the pandemic which meant marketing was cast to the side. Now is the time to prioritize your marketing to ensure long term success and growth. When seeing if you are prepared for Q3, it is integral [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/are-you-prepared-for-q3/">Why Brand Awareness is Your Greatest KPI This Quarter</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

Why Brand Awareness is Your Greatest KPI This Quarter

Simply stated? Your business needs to build a social media presence. Whether you run a small business or you are the CEO of a large corporation, social media can be your greatest asset. Social media platforms allow you to communicate with your customers on a more personal level, which allows you to foster a relationship. [&#8230;]
The post <a rel="nofollow" href="https://octopusandson.com/doing-your-own-social-media-marketing/">Should you be Doing Your own Social Media?</a> appeared first on <a rel="nofollow" href="https://octopusandson.com">Octopus &amp; Son Social Media Inc. | Calgary Digital Marketing</a>.

Octopus & Son Social Med

Octopus & Son Social Med

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